What Does an Advertising Specialist Do?
Advertising specialists are staff members who write advertising plans and advertising plans in an enterprise and are responsible for specific implementation.
Advertising Specialist
Right!
- Chinese name
- Advertising Specialist
- Foreign name
- Advertising specialist
- Department
- Marketing
- direct supervisor
- Operations Director
- Subordinate positions
- no
- Advertising specialists are staff members who write advertising plans and advertising plans in an enterprise and are responsible for specific implementation.
- Advertising specialists are staff members who write advertising plans and advertising plans in an enterprise and are responsible for specific implementation. [1]
- 1. Focus on and collect market-related information, such as related technologies, national and local policies, products, and competitors' information.
- 2. Investigate product and competitor advertising information, and complete advertising research reports according to the needs of the company's work.
- 3. Responsible for writing the advertising plan and advertising plan, and submit it to the leadership for approval.
- 4. Responsible for the implementation of the advertising plan.
- 5. Responsible for communication with relevant advertising media, and propose cooperation intentions.
- 6. The writing of the company's advertising manuscripts should be based on the corporate culture and product characteristics.
- 7. Publish advertisements in the media according to the plan and monitor the effectiveness of the advertisements.
- 8. Responsible for advertising effectiveness evaluation and complete advertising effectiveness evaluation report.
- 9. Responsible for the organization and filing of related documents.
- Have professional advertising planning and design knowledge and experience.
- Have excellent copywriting skills, familiar with the writing of various advertising manuscripts.
- 1. Have professional advertising planning and design knowledge and experience.
- 2. Familiar with the dynamics of product related markets.
- 3. Familiar with the operation methods of various media and market prices.
- 4. With keen market insight and analysis capabilities.
- 5 Have good innovation ability and strong execution ability.
- 6. Possess good innovation ability.
- 7. Possesses excellent copywriting skills, and is familiar with the writing of various advertising manuscripts.
- 8. Have good interpersonal relationship processing ability and public relations ability.
- Have good interpersonal relationship processing ability and public relations ability.
- Bachelor degree or above in advertising, Chinese, journalism, or marketing.
- The income of advertising commissioners is relatively low. The income is generally between 2000-6000 yuan. The income of advertising commissioners with little experience is generally between 2000-3000 yuan. The advertising commissioners with rich work experience and a certain network of contacts earn 4,000 -6,000 yuan.
- Have more than 1 year relevant work experience.
- 1. Bachelor degree or above in advertising, Chinese, journalism, or marketing.
- 2. Have more than 1 year of relevant work experience.
- 3. Familiar with the relevant operating procedures and market prices of various media, and maintain a good cooperative relationship with the media.
- 4. Have a keen market insight and analysis ability, and carry out appropriate advertising design according to the product market dynamics.
- 5. Ability to innovate.