What Factor Influence a Market Analyst Salary?

Consumer income is the actual monetary income obtained by consumers over a period of time (usually referred to as one year). Due to the large difference between the nominal income level and the price level between countries or regions, the purchasing power parity method is usually used to compare the differences. The region's actual income level and actual purchasing power. ^[1]

Consumer income

Right!

Consumer income is the actual monetary income obtained by consumers over a period of time (usually referred to as one year). Due to the large difference between the nominal income level and the price level between countries or regions, the purchasing power parity method is usually used to compare the differences. The region's actual income level and actual purchasing power. ^[1]

Consumer income mainly forms the purchasing power of the consumer population. The higher the income level, the greater the purchasing power, but not all consumer income is used for consumption. Therefore, for corporate marketing, it is necessary to distinguish the following concepts:

1. Personal disposable income. That is, the balance of personal income after deducting various taxes (income tax, etc.) and non-tax burdens (such as union fees, pension insurance, medical insurance, etc.). It is the part of the consumer that can be used for consumption or savings, forming the actual purchasing power.

2. Individual discretionary income. That is, the remaining portion of personal disposable income after deducting the expenses necessary for the survival of the individual and family (such as water, electricity, food, clothing, housing, etc.) and other fixed expenses (such as tuition fees, etc.) It can be arbitrarily controlled, so it is the most active factor in consumer demand, and it is also the main object to be considered by enterprises in marketing activities.

3. Family income. The consumption of many products is based on households, such as refrigerators, televisions, and air conditioners. Therefore, the level of household income will affect the market demand for many products.

When conducting economic and economic analysis, it should be noted that, for example, consumer income remains unchanged, and the rise in commodity prices is equivalent to a decrease in consumer income. Conversely, if prices fall, it is equivalent to increasing consumer income. A good company must analyze and study not only the average income of consumers, but also the income and consumption level of each class of people. Only in this way can we seize the key points and improve the revenue generation rate of the enterprise.

Consumer purchasing power comes from consumer income, so consumer income is an important factor affecting social purchasing power, market size, and how much and how much consumers spend. When analyzing the economic environment, it is necessary to distinguish between disposable personal income and discretionary personal income, monetary income, and actual income and other sub-items. In addition, it is necessary to analyze and study the average income of consumers, and also analyze factors such as consumer income at various levels, income levels in different regions, and wage growth rates.

When consumers have low income levels, they are forced to make a living and have to consume more inferior goods. When consumers' income rises, they will increase the consumption of necessities with higher levels and better quality, which will naturally reduce the consumption of inferior goods. Therefore, the price of inferior goods has increased. If the purchase substitution caused by changes in relative prices is ignored, consumers' actual income will decrease, which will cause consumers to buy more of the goods.