What Is an SEO Writer?

4 recognized experts in the field of search engine optimization share guidelines and novel techniques to help you plan and execute a comprehensive SEO strategy. The 2nd edition of The Art of SEO brings you the latest changes in search engine behavior, such as designing new ranking methods for user engagement and social media, and a whole set of effective tactics from basic to advanced.

The art of SEO

"The Art of SEO (2nd Edition of the Original Book)" Introduction: 4 recognized experts in the field of search engine optimization share guidelines and novel technologies to help you plan and execute a comprehensive SEO strategy. The Art of SEO (2nd edition of the original book) brings you the latest changes in search engine behavior, such as designing new ranking methods for user engagement and social media, and a whole set of effective tactics from basic to advanced. ^[1]

Eric Enge is

Preface 1
Foreword 3
Chapter 1

Technical content of SEO

Questions about the technical content of SEO are often seen in blogs and forums.

Those who doubt SEO say that SEO is really not technical, it is just to modify the title, bold text and the like. Those who firmly believe in SEO will refute. SEO is easy to say and difficult to do. It must be thoroughly studied if it is effective.

In fact, both sides have a point.

I think the answer depends on what the term "technology" refers to? If the technology here refers to calculus, programming, advanced physics, etc., which are to be learned in universities, especially in science and engineering, then search engine optimization is really nothing technical.

As an SEO, it is necessary to understand the HTML code, and at the same time, understand the HTML to meet the basic requirements. From the perspective of science and technology, the technical content of SEO is so much. To some people, this is just shit? Is CHTML a technology?

As long as SEO people understand HTML code, they don't have to write HTML code themselves, nor do they need to know programming.

I don't know programming myself. I studied Fortran and C ++ when I was in college, but now I don't remember the name except C ++. Some of the basic ideas of programming may be a bit impressed, but you asked me to write a line of program, and I couldn't write a line.

But that doesn't stop me from doing SEO.

I'm afraid I can't write a decent line of HTML code, but I never bothered about it and didn't need it. As long as you understand it, you can modify it.

Of course this is an advantage if you can program. Like me, I can only ask programmers how to write code from an SEO perspective and what are the requirements. If you can program, you can tell them how to write. Or even more powerful, if you write a piece of code that is both concise and efficient, then your technical content is really high, and you can be a powerful SEO. Like me, at best, it can only be an old cat running on the ground, which can't grow wings.

But if the word technology refers to technology and skills in general, we can also say that SEO is a very deep technology, just like chefs, painters, writers, advertisers ... You can't take calculus to measure cooking and oil painting, nor can you say that chefs and painters are so good.

Any profession is endless. As long as you are willing to delve into it, you will always find that there are more areas worth your exploration.

It's like being an SEO master, you have to be a master hype at the same time, and it can be heated, but naturally, not annoying. You also need to be a master of writing, write addictive, and put keywords in the right place. You have to be a master of online marketing, you have to consider the operation of the website from various angles such as product positioning, target market, price strategy, sales process, channels and so on.

These aspects of SEO should not involve advanced mathematics, but it is not easy to be proficient. It is also rare to become a master.

So maybe we don't have to discuss the technical content of SEO in the future. When evaluating SEOer, it is not necessary to say that someone has a high level of SEO technology, but it should be said that someone has a high level of SEO art.