What Is Forestry Management?

Forestry enterprise management refers to a series of tasks such as planning, organization, command, supervision and coordination carried out by forestry enterprises in order to effectively achieve the predetermined daily standard and ensure the unified coordination of the production and operation activities of the entire enterprise.

Forestry Enterprise Management

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Forestry enterprise management refers to a series of tasks such as planning, organization, command, supervision and coordination carried out by forestry enterprises in order to effectively achieve the predetermined daily standard and ensure the unified coordination of the production and operation activities of the entire enterprise.

Chinese name

Forestry Enterprise Management

Purpose

Achieving the predetermined daily standard

jobs

Plan, organize, direct, supervise and coordinate

Types of

management

A method is a method and a reflection of means, measures, and intermediate processes. Therefore, management methods can be summarized as a general term for various means and measures adopted to achieve management goals. At present, the management methods commonly used in forestry enterprises include administrative methods, legal methods, economic methods, educational methods, mathematical methods, and socio-psychological methods. ^[1]

I. Problems existing in the management process of forestry enterprises ^[2]

The reform freed forestry enterprises from the embrace of the government under the planned economy and entered the ocean of market economy. Forestry enterprises did not adapt to the requirements of market economy development. Although corporate management has learned from foreign management models to a certain extent and conducted useful explorations, in the process of "excessive to the market economy", forestry enterprise management inevitably has a transition period, and the management model of the planned economy era has been branded It is still clear that its shortcomings are gradually exposed, and the following major problems exist.

1. Problems in the management system of forestry enterprises

Most state-owned forestry enterprises have reformed their management systems only at the surface level. They have not gone deep. There are too many traditional economic management systems. It is no longer possible to meet the economic and social requirements for enterprise development. The structural contradictions of human resources are increasing Conflicts have severely hindered the survival and development of forestry enterprises.

2. Problems of Forestry Enterprise Management Mechanism

State-owned forestry enterprises have been greatly affected by traditional economic thoughts. The reform of enterprises is still imperfect and lacks the necessary incentives. Most management mechanisms are only formalisms. They just talk in empty talks. They lack flexibility in management mechanisms. Enterprises There is also a lack of effective communication and communication among various internal departments, which severely restricts the management of forestry enterprises.

3 Forestry Enterprise Management Concept

In the current forestry enterprises, especially in large state-owned forestry enterprises, the employees of departments are affected by the traditional economic model and still have the "wait, rely, and want" thinking. They still think that they are eating "big pot rice". The above lacks the necessary understanding of the current corporate reform and development. The pace of corporate reform is unbearable with a little wind and pressure. It is content with the status quo and lacks a sense of innovation. Therefore, it is necessary to strengthen the guidance of employee concepts and make employees aware of the development of the enterprise , Really consider yourself a member of the enterprise.

The role of management innovation in forestry enterprises

1. Management innovation can improve the economic benefits of enterprises and promote their rapid development

It can be said that the most direct purpose of management innovation is to develop the enterprise and improve its resource allocation. On the one hand, management innovation can reduce the cost of production and improve the efficiency of production to a certain extent; on the other hand, it can promote the stable and rapid development of the enterprise by optimizing the internal environment of the enterprise.

2. The development of management innovation will drive the development of new technologies to the greatest extent.

Technological innovation is the source of strength for the growth and development of an enterprise. Technological innovation often receives the impact of the internal environment of the enterprise, and management innovation provides precisely the necessary soil for technological innovation in this regard. Enterprises can set up special institutions in-house for technological innovation to achieve breakthroughs in corporate technology.

Approaches to innovative management of forestry enterprises

Innovative economic management is the main manifestation of management innovation in the forest area economy. There are many forms of innovation. However, for forestry enterprise innovation, the three most important forms are:

1. Innovation of internal management model of forestry enterprises

The process of forestry enterprise management innovation is a process of improving management methods and a process of increasing productivity, because the purpose of management innovation is to achieve the purpose of product innovation, technological innovation, and innovation in the new economy, and to improve management efficiency. The method of management innovation actually contains a PDCA cycle process in the management process. Continuously increasing productivity and continuous improvement have achieved the purpose of innovation. Forestry enterprise management innovation must be rigorous and meticulous. Enterprise development requires the perfect coordination of every link. To be innovative, enterprises must grasp every detail of their business activities. In particular, we must make great efforts to improve new technologies and new products. This is also the requirement for the management to develop rationally and scientifically.

2. Innovation of management ideas

According to a current survey, some enterprises in China are currently deeply affected by traditional economic thoughts. They still adhere to a consistent style in corporate management, system and marketing methods. There is a lack of innovative awareness in business management, and they do not care about laws and regulations related to business operations. All these have seriously affected the in-depth progress of corporate economic system reform. In future enterprises, the quality of management is closely related to the destiny of the enterprise. Therefore, in forestry enterprises, managers of enterprises are required to change management concepts in time, increase education, broaden their horizons, attract outstanding management talents, and make management innovation Have a good foundation.

3 Network Innovation Thought of Enterprise Marketing Model

Marketing plays a vital role in the operation of a forestry enterprise. Enterprise marketing is the guarantee for the survival and development of an enterprise. Therefore, any enterprise that wants to continue its development needs an advanced marketing model. The traditional marketing model is no longer suitable for the needs of today's information generation market. Today, with the widespread use of information technology, the marketing model of enterprises should also be established on the Internet. The networked marketing model breaks the traditional marketing model and the information transmission is slow and feedback is not timely. The shortcomings not only enable the company's information to be transmitted in a timely manner, but also virtually reduce the cost of business operations. The development of the Internet marketing model is conducive to the rapid sales of wood and other products by forestry companies, and can communicate with customers at a close distance. Providing personalized products suitable for the characteristics of consumers has increased economic benefits for forestry enterprises. Therefore, forestry enterprises should make full use of the network platform, do a good job of network marketing of forestry enterprises, and speed up management innovation of forestry enterprises.

4 Institutional innovation is the macro foundation of management innovation, and management innovation is the micro operation of institutional innovation

Forestry enterprises first need to improve the property rights system and carry out property rights innovation. Forestry enterprises shoulder the dual tasks of managing forests, providing forest products, and realizing ecological and economic benefits. According to specific tasks, the modernized enterprise system is used to diversify and reorganize the property rights of enterprises, transforming the economic component from a single public ownership to multiple ownership relationships. . This is completely in line with the introduction of talents, the introduction of new products, new technologies, and new functions.

5. Cultural innovation is the internal source of management innovation, and management innovation is the external manifestation of cultural innovation

The establishment of corporate culture must not only reflect the unique personality of the enterprise, but also meet the development and requirements of the times. The corporate culture must also continue to innovate, advance with the times, and reflect the advanced nature of corporate culture. The culture of our forestry enterprises is to grow, strengthen, attract talents, retain talents, and give full play to the advantages of talents, so that the corporate culture of continuous development of the enterprise is also developing. To achieve long-term development, forestry enterprises must formulate feasible long-term corporate development strategies, implement process management, streamline internal management procedures, achieve effective incentives with salary management, implement effective constraints with the system, attach importance to the construction of corporate culture, and improve corporate cohesion.