What Is Involved in Market Analysis Training?

Marketing training refers to training around marketing planners or the marketing project itself. The scope of marketing training includes the strategies, techniques, and execution methods required for each stage of the product's entry into the market, including the overall strategy of market planning, and the rules and regulations for sales promotion in the store.

Marketing training

Marketing training refers to training around marketing planners or the marketing project itself. The scope of marketing training includes the strategies, skills and execution methods required for each stage of the product's entry into the market in the early, middle and late stages.

supplement:

The scope of marketing training includes the strategies, skills and execution methods required for each stage of the product's entry into the market in the early, middle and late stages.

I remember a story like this: a group of turkeys please

It is the most common phenomenon for external teachers to focus on the popularity of lecturers or experts, but not on their research direction and areas of expertise. However, different teachers have different advantages. Some are good at marketing strategy planning, some are good at management, some are good at advertising planning, and some are good at terminal upgrading. Large dealers may be interested in business strategy and management. However, small dealers think that it is better to say some practical business skills. Instead of asking the masters to come to lectures based on the differences in learning objects, where can the effect be better?

When an ordinary sales manager is traveling on a business trip,

Once you have figured out what the trainees are in, it's time to figure out their most urgent needs. For the sales staff who have been in the industry for many years, how to develop and maintain customers may not be suitable for their needs, but training them in terminal terminal methodologies or training programs for regional market operations may be the best choice. However, there are many aspects of the terminal promotion course. When the sales staff is struggling to build a lively sales environment for the terminal, if they are trained to block terminal advertising, it is a misunderstanding. After listening to the lesson, They must also devote more time and energy to the construction of the terminal sales environment to solve the current problem. If this kind of time and energy is not available for follow-up thinking and application training, how will the effect be better?

The lecturer is positioned accurately and the course is selected properly. However, after a few days of training with high passion or hip-hop, the participants often report that after the training, the knowledge of the training can only be understood and how to use it for practical operation. The content is too far away from us and has not been used in recent years. Why does this happen? The reason lies in the lack of practical content of the teaching content.

The so-called actual combat, the meaning of this article is the specific operating methods and techniques available for this industry, rather than the empirical theories that are available everywhere. However, during the training process, it is not difficult to find that some training lecturers just taught some tricks and tricks of other industries. Although they can provide some reference for the industry, the trainees are very laborious to apply. This is the misunderstanding of training: the lecturer does not understand the actual situation of the front line, so he cannot tell the theory of empirical with the actual sales. Without this necessary combination, it is difficult for the students to apply it, just like that group

The purpose of the training is mainly to improve the students 'knowledge and skills, but in general, the occasional one or two trainings can only enlighten the students' thinking and it is difficult to improve their skills level, because they know how to use and practical application , Practical use and proficient use are two different concepts. Therefore, after the invited lecturers fly away, how to keep these students reviewing and using them is the key to improving the training effect. For example, after shopping guides are trained with shopping guide interception skills, they must be urged to transform those skills into sales lines that can be proficiently spoken. If we strengthen the training method, we will let them memorize and even simulate exercises every day. In the realm of "the soldiers come to hold the files, the water comes to cover the soil", then the effect of this training is almost perfect.

However, in fact, this is not the case. Many companies do not have their own training instructors, and no subsequent intensive training is performed. If the content of the external lecturer's lecture is not combined with reality, the training will be like a gust of wind, including the past. What happened in 2010 and 2013? What a waste of the company's silver. Therefore, the effectiveness of training is not only in how well it is spoken, but also in how much it is intensified.

I. Hire an external lecturer for internal training

Second, internal lecturers perform internal training

Third, study abroad

Four: business meeting

Five: Managers' daily counseling

Six: Regular performance interviews

7: Teachers and Disciples

Eight: Mentoring system Nine: Setting internal benchmarks

Ten: video learning

Eleven: Regular performance interviews

Twelve: Teachers and Disciples

How to increase the motivation of marketers

While marketing is being increasingly valued, marketing talents have also become the company's most valued talent team and an important asset of the company. But how to improve the enthusiasm of corporate marketing staff? With years of marketing experience and training instructorship, let's talk about the following five points.

Marketing training first point: the cultivation of temperament

In ancient China, there were a lot of discussions about a person's internal activities in his temperament. It can be seen that temperament is closely related to one's physical and mental health. And temperament can be improved through marketing training. If a person behaves nervously and orderly at work, he is stricter than self-discipline in life, treats others with strict discipline, and observes public order, which is conducive to improving the quality of temperament. "Bold but not impatient, quick but not frivolous, love to move without rough, obedient to the boss without flattery, standing in position and not being self-serving, winning without being proud, meritocracy without showing off, self-respect without pride, "Bold but not bullying, strong but not stubborn, modest and not pretending." This should become the common tenet and declaration of marketers.

Marketing training second point: accumulation of knowledge

Knowledge is a stepping stone. Rich knowledge is not only helpful for improving personal temperament, but also the basis for the smooth work of marketing staff. The concept of marketers takes consumer demand as the starting point and emphasizes the overall marketing activities of the company, that is, not only the post-natal sales promotion, but also the pre-natal research, and advocates that long-term profits can be obtained from meeting market demand and adapted to the buyer's market conditions. Marketing campaign. Therefore, marketers must be backed by profound scientific and cultural knowledge. General cultural knowledge is a basic condition, including language, history, geography, foreign languages, mathematics, nature, politics, philosophy, law and other knowledge; proficient in the professional knowledge Is a prerequisite, including knowledge of commodities, psychology, marketing, marketing, management, public relations, advertising, finance, prices, interpersonal relationships, etc .; and must have a wide range of interests and hobbies, including sports, music, art, etc. to increase their own Knowledge, so that we can have more common language with customers. Therefore, as a marketer, the knowledge must be broad, non-professional knowledge must be broad, and professional knowledge must be deep.

The third point of marketing training: public relations ability

As long as the public relations ability in marketing training involves the following: collection of information, observation ability, memory ability, thinking ability, communication ability, persuasive ability, presentation ability, accounting ability, contingency ability, sales ability, feedback ability and self-learning ability. Among them, the ability to sell is the most important, and the ability to respond to changes in the ability to sell is also the focus. The salesman will encounter strange people and things in the sales process. If he sticks to the general principles, it will not be changed and often leads to sales failure. Therefore, we must have the ability to respond to changes.

Helpful. To help others is to be willing to help others at all costs. The main role of a salesman is to help your customers choose the products they need. At this time, if you can help customers choose from the standpoint of your customers, you will surely become a popular salesman.

Dedication to people. Passion is an important personality trait recognized by marketing experts around the world. It can drive others to agree with you, be a volunteer promoter for your product, or even become a volunteer salesman. Enthusiasm is the excitement and self-confidence you show, which resonates with your customers, and is convinced of what you say. Praising customers is the main method of showing enthusiasm, but praise must be just right. To be good at compliments, one must be sincere and the other one must be timely.

Be friendly. The best way to show kindness is to smile. As long as you develop a good habit of showing a friendly smile when you meet people, you will be guaranteed popularity and business is booming. Friendly is a sincere smile, a cheerful heart, and a kind attitude. Smile means politeness, friendliness, kindness and cheerfulness. It doesn't cost money or effort, but it makes people feel comfortable and willing to accept you.

Self-confidence. Self-confidence You must have absolute confidence in what you say, and then customers will listen to you. You must have confidence in the product you are selling, your company, and even yourself in order to win the trust of customers.

The fourth point of marketing training: honesty and trustworthiness

Any work must be based on the principle of honesty and trustworthiness, and must be based on noble morality. Marketing activities are a noble cause to shape the image and build reputation. It requires employees to have excellent moral qualities and noble revolutionary sentiment, honesty and rigor, due diligence, and a clean and fair, impartial style. In social interaction and coordination relations on behalf of organizations, do not seek self-interest, integrity, fairness and fairness; in this job, dedication and due diligence can fully fulfill their social, economic and moral responsibilities. The thoughts and behaviors of neglecting duties, being free, non-learning, harming public gain, speculation, arrogance, arrogance, competition for profits, and jealousy are all contrary to the professional ethics of marketers.

The fifth point of marketing training: psychological quality

I don't think any company needs a stronger psychological quality than marketing, because our work is always receiving mental challenges every time. The psychological characteristics that an excellent marketer should possess are: a strong professional interest, which can strengthen the pioneering spirit of the marketers, make the marketers enjoy themselves in the midst of exhaustion, engage in marketing activities with lasting enthusiasm, and explore marketers The road to success; marketers must have full self-confidence, which is the inherent strength that determines whether marketing can be successful. Psychological quality permeates people's various activities and affects people's behavior and activity quality. As marketers, we should always remind ourselves to manage our emotions and have a good psychological quality. This is the basis for us to always smile, and it is the principle of our work.

Honesty and trustworthiness, love of work, adaptability, knowledgeable, but also have a good image and temperament, and strong public relations ability, this is the ideal and goal of each of us who want to become a marketing backbone. I hope that while we work, we will not forget to develop, and we will learn and grow in these aspects in marketing training.