What Are Independent Brokers?

The business model of independent brokers originates from the United States. After more than 60 years of development and improvement, it is now popular in Europe and the United States. Beijing, Shanghai and other places first introduced the concept of independent brokers a few years ago and won praise in the market. Nowadays, they have quickly spread across the country and become the development trend of the intermediary industry. We have reasons to believe that the future market will This kind of intermediary model coexists and cooperates for common development.

Independent broker

An independent broker is simply a broker who becomes an affiliate partner of an intermediary agency and develops the market on his own. There is a cooperative relationship between independent brokers and companies, with free space. You don't need to work shifts, you can do business freely. Independently develop the resource network and customer base, and build your own information base. Cooperate with buyers and sellers. Combining Affiliates

1. Far higher than the commissions received in the store, up to 70% commission

2. No pressure on operating costs compared to opening a store independently

3.Provide to your professional company,

In essence, independent real estate agents are not working for intermediary companies, but are doing business for themselves. Compared with store clerks, independent real estate agents are free to control working hours, and they can certainly have a higher commission on business transaction income. . It is similar in nature to private lawyers in that it can establish a brokerage firm by itself or cooperate with an intermediary company.

In China, it is still difficult for a broker to truly master all the business development processes. Generally, the existing independent real estate agents will adopt a cooperative approach: while actively exploring information sources, they will match the information they can grasp with others (intermediary companies, other independent real estate agents), and allocate commissions after completing the transaction together.

The foreign independent real estate agent system has been quite mature and industrialized. In the domestic context, the domestic market has gradually realized the inevitable trend of this model.

After Shanghai and Shenzhen, Tianjin has also appeared as an independent brokerage agency, such as Tianjin Free Nest Real Estate and Wuxi Hengchuang Real Estate. In short, the independent brokerage model of real estate is a challenge to the traditional business model. He completely turned the home consultant or a group of branches into a stronger team. Each of these teams is a cooperative relationship, and each broker and company is also a cooperative relationship. What the company provides to each broker or team is an operation platform, information platform and office space for sales, signing orders, grasping customers, after-sales service and providing protection. Trained the various abilities of each agent, such as: communication, management, presentation, training, psychology, etc. Real estate independence is referred to as "independent broker" by the broker.

Mr. Xu Donghua, a well-known trainer in the real estate agency industry, wrote a series of articles in the China Real Estate News in 2006 to analyze the inevitable and prerequisite conditions for independent real estate agents. According to Mr. Xu Donghua's analysis, the emergence of independent real estate agents requires the improvement of the domestic real estate brokerage industry's access certification system and consumer recognition, including the development of the real estate network. When several conditions are met, large-scale emergence is possible Possibly, at this stage, independent brokers can easily become "private single brokers".