What Is Corporate Banking?

Corporate banking is a financial service provided by commercial banks to corporate customers. Including loans to non-financial institutions, financial companies (such as life insurance), government agencies, as well as commercial real estate financing business, leasing business and loan guarantee business. In the leasing business, the bank can act as both the lessor and the lender of the lessor. The business income of corporate banks is mainly interest income from loans and leases, and fee income from other services provided by banks to customers. Services include pension management, trust and custody services, cash management, check clearing and electronic exchange. ^[1]

Corporate banking

"Company Banking: Key Account Management" Introduction: Key account management has never been more important to the financial services industry. With the intensification of competition in the financial services market, the deepening of globalization and the improvement of maturity, the effective management of customer relationships has become an increasingly important issue, with key customer management being the top priority.

The management of major customers in the financial services market requires a monograph devoted to this subject, and the writing of "Corporate Banking: Key Account Management" meets this need. "Corporate Banking: Key Account Management" provides real-world, practical and widely targeted advice on the marketing and sales of financial products through real-life examples and case studies from global financial services companies.

Corporate Banking: Key Account Management is a must for all practitioners and theoretical researchers in this field.

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