What Is Involved in Website Valuation?
Website evaluation is an economic evaluation. The development of a website by an enterprise is also an investment, and of course, hope to obtain greater economic benefits in the future.
Website evaluation
Right!
- Chinese name
- Website evaluation
- Category
- Economic evaluation
- Purpose
- gain profit
- Manifestations
- Reduce operating expenses and increase revenue
- determining factors
- number of clients
- Website evaluation is an economic evaluation. The development of a website by an enterprise is also an investment, and of course, hope to obtain greater economic benefits in the future.
- Economic benefits often manifest as reduced operating costs or increased revenue. However, investing in the development of new systems often involves taking certain risks. The cost of website development may be higher than expected, and the benefits may be lower than expected. This requires an economic analysis of whether the investment in developing a website is reasonable, thereby helping the person in charge of the enterprise to make the correct decision on whether to invest and how much.
- An economic assessment.
- The development of a website by an enterprise is also an investment, and of course, hope to obtain greater economic benefits in the future. Economic benefits often manifest as reduced operating costs or increased revenue. However, investing in the development of new systems often involves taking certain risks. The cost of website development may be higher than expected, and the benefits may be lower than expected.
- This requires an economic analysis of whether the investment in developing a website is reasonable, thereby helping the person in charge of the enterprise to make the correct decision on whether to invest and how much.
- '1: Estimate the cost of website development. The cost of website development is mainly represented by the labor cost (the development cost is multiplied by the average salary) and the cost of system software (such as operating system, Web server software, database software, etc.). Costs can usually be verified using code line technology, task decomposition technology, and automatic cost estimation technology.
- 2: Estimate the cost of running your website. It depends on the operation cost of the website (the number of operation and maintenance personnel, working hours, materials consumed, etc.) and maintenance costs (such as the lease of the line, the cost of the domain name, the communication cost, etc.) and other extra costs paid during the operation of the website.
- 3: Estimate the marketing expenses of the website. Including fees paid for various forms of publicity activities, fees paid for authorized reprinting of content, etc.
- At present, compared to the larger investment in website construction, the website returns less. This is because the daily business income and advertising revenue of commercial websites are quite limited. However, the economic benefits of the website are not only manifested in the direct benefits obtained from the website itself, but also include the publicity benefits to the enterprise (and the corresponding reduction in general publicity costs), the brand benefits of the website, and the convenience and convenience brought by the company's after-sales service Benefits, etc. For the average enterprise, although the direct benefits through the Internet are not much, the intangible benefits brought by the website to the enterprise are much greater. This is one of the reasons modern businesses are scrambling to build their own websites.
- Two other assessments.
- In addition to the economic evaluation of the website, other aspects of the website also need to be evaluated.
- 1: The degree of website evaluation is largely determined by the number of website customers. For a website, especially an e-commerce website, to achieve its set goals and to make full use of it, it must use reasonable means to attract users and increase traffic. For portal websites, the importance of traffic is even more prominent, which is similar to the influence of circulation in the newspaper industry. For commercial websites, only high traffic can mention the advertising revenue and reputation taught, in order to maintain the website operation and obtain more financing possibilities.
- 2: The purpose of building government websites, school research institute websites, and after-sales service websites of enterprises is to complete certain dedicated functions. Therefore, for these websites, whether they can achieve the corresponding functions is the focus of consideration, and they do not pursue the goal of traffic.