What Is Stated Value?

Value statement refers to the realization of differentiation and positioning in market competition. The company passed on to customers the reason why I want to buy your brand instead of competing.

Value statement

Right!

Value statement refers to the realization of differentiation and positioning in market competition. The company passed on to customers the reason why I want to buy your brand instead of competing.

For example, the promise of Tide detergent: "Use Tide, no stains!" Porsche's promise: "Like a runaway Mustang." A strong value statement will give the company a great competitive advantage in the target market, so The company must design a value statement that will give customers a sense of what they say.