What Is the Nelson Index?

AC Nielsen, a member of the Dutch VNU Group, is a global market research company that provides market dynamics, consumer behavior, traditional and emerging media monitoring and analysis in more than 100 countries. Customers rely on AC Nielsen's market research, proprietary products, analytical tools and professional services to understand the competitive environment, identify new opportunities, and improve the effectiveness and profitability of their marketing and sales operations.

AC Nielsen

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AC Nielsen uses multiple sources of information to provide customers with the most comprehensive and comprehensive market information, advanced information management tools, accurate analysis systems and methods, and professional customer service to find the best business growth methods.

Measure their market performance

Analyze market dynamics

Diagnose and resolve marketing issues

Identify and seize growth opportunities

AC Nielsen employees work closely with clients to help them effectively integrate information and services into one, and based on this, make optimal decisions.

AC Nielsen came to China in 1984. AC Nielsen began retail research in China in 1984. In order to meet growing customer demand, ACNielsen has accelerated its expansion of retail research into geographic locations. At present, retail research covers more than 70 types of non-durable consumer goods in major cities and towns across the country, and regularly provides customers with reports on the retail situation of the product in various places.

Globally renowned survey company Nielsen releases second quarter global

In addition, ACNielsen offers a wide range of advanced software, as well as modeling and analysis services. These products help customers synthesize a wide range of information, evaluate it, determine development opportunities and plan future marketing activities.

The corporate brand ranked 275th in the 2006 World Top 500 List compiled by the World Brand Lab.