What is the windows?

In terms of presentation of financial questions, such as shares or accounting documents, windows are created perception of the value of an asset or status of a company that is not entirely upcoming. The real practice of window dressing can be used at any time in the fiscal year, although the use of this strategy should be more frequent at the end of the accounting period. Although it is employed more often than ever believed, the dressing of windows is deceptive practice that can lead to a number of negative consequences. Instead of being built on the basis of lies, most types of window dressing include emphasizing positive facts beyond their real importance, while selectively soft pedaling or even omitting other information that is less positive. The information contained in the presentation is therefore the real information that can be verified. However, the presentation is not correctly balanced in the way of displaying data.

A window dressing can beUsed as a means to minimize the impact of negative aspects of investment. For example, a company that wishes to secure a new investor can place great emphasis on the success of one particular product, while not mentioning that another product that is more expensive to produce will barely break. By emphasizing the positive, it increases the interest in windows of the interest of the potential investor, which increases the likelihood of a real transaction.

The use of windows dressing in the presentation of public information is quite common. The company may decide to briefly mention only weak shares or mutual funds that appear under the par, and focus on the attensive demand for a product or service or a significant return that has been realized from the recent maturation of the bond problem. Window dressing can also be used as part of the strategy in advertising campaigns, as well as in the presentation of financial data to current and potential investors.