How Do I Choose the Best Media Platform?

New media technology refers to the new media based on Internet technology that has innate technical advantages and information service functions as media, and is the best choice for the integration of the network economy and the media industry. New media with social and economic attributes bear both the responsibility of spreading advanced culture and the need for profit. With the rapid development of new media, how can CCTV achieve the continuity and breakthrough of the platform advantages of traditional media in the spread of online new media, the only thing that can be done is innovation.

New media technology

New media based on Internet technology has inherent technical advantages and information service functions as media.

Since 2000, the Web 2.0 movement has developed very rapidly.

Mobile animation has entered the road of rapid development with the rise of new media such as mobile media. As an important part of the mobile phone media, it has directly transmitted and changed the concept of traditional mass communication with the characteristics of zero-distance contact with people. The first part of this article analyzes the development of mobile phone animation, and points out its development and prosperity in just a few years; the second part focuses on the communication characteristics of mobile phone animation, which integrates interpersonal communication and mass communication It has the advantages of interpersonal communication and mass communication, and breaks through the limitations of both. The third part analyzes the audience of mobile animation from four aspects: individual communication needs, the audience's general youth, the influence of the audience's cultural outlook and the need for interchange.