What Are Auction Sites?

Online auctions are a market economic process that uses the Internet as a platform and competitive prices as the core to establish a mechanism for exchange and interaction between producers and consumers to determine prices and quantities together. The so-called Auction Online refers to the price negotiation and trading activities implemented through the Internet, that is, the use of the Internet to publicly publish information on items or services to be bid on the website, and to sell it through competitive bidding to give the highest or lowest bid By. Its essence is to take competitive prices as the core, establish a communication and interaction mechanism between producers and consumers, and jointly determine prices and quantities, thereby achieving a balanced market economic process.

Online auction

(Auction method)

It transforms the aristocratic type of goods exchange form that only a few people can participate through the Internet into a civilian-oriented transaction method that every netizen can join. Online auctions are not only the embodiment of the pricing principles of online consumers, but more importantly, the auction website has created a market where supply and demand are effectively assembled, and has become a place for consumers and producers to take their own needs. Therefore, it is a typical intermediary e-commerce. form. Compared with traditional auctions, the characteristics of online auctions are that each merchant can formulate a set of auction rules that are suitable for them, and through online auctions, pricing can reach a more accurate level. At the same time, the range of people who can participate in auctions has also greatly increased. .

The earliest auction site was set up by Omida in 1995. He originally set up this small site to provide people with variant Ebola virus codes. He added a small auction program to his website to help people exchange their collections. Later, he quit his job and devoted himself to the online auction business, so now the online auction leader, eBay, was born. Earlier online auctions include Onsale (founded in May 1995). It and eBay first pioneered auctions using the technology provided by the website, and created online auction technologies such as automated bidding agents, search engines, and catalogs in electronic form. . With the development of e-commerce, online auctions have become an increasingly popular electronic transaction method.

The online platform has been used to overcome geographical limitations and virtually integrate merchants and consumers, greatly reducing the cost of collective bidding. Online auctions can be made by consumers, and the buyer s influence on the price is greatly increased. Communication; no need to pay security deposit in advance, relying on the website's self-built credit evaluation system, with the supervision of all users to create a relatively safe trading environment, buyers and sellers can find trusted trading partners.

1. The company does not participate in the auction process and only provides a trading platform.

For example: Albemarle is the fastest growing online auction company established in 1999. Opened on June 16, 1999, the Yabao Auction Network was the first to launch the Internet business model of an auction platform in China. The customer s core

The goal is to build the largest and most efficient c2x (consumer-to-consumer or business)

1. Increase and decrease auctions:

"Upsell" is also known as "England Auction" and also known as "Low Valuation Auction". In the auction process, the auctioneer announces the starting bid price and the minimum increase of the auction target. The bidder starts with the starting bid price, bids the corresponding price from low to high, and finally bids with the highest bidder for three times without a bid. Deal. But the transaction price must not be lower than the reserve price.

"Sale Auction" also known as "

Auction auction : The largest amount is C TO C transactions, including second-hand goods, collectibles, and ordinary goods can also be sold by auction. For example: HP also put some backlogs of products on online auctions.

Auction auction : It is the reverse process of auction auction. The consumer proposes a price range, buys a certain product, and the merchant bids. The bid can be public or hidden, and the consumer will deal with the merchant with the lowest or closest bid. For example, passengers who want to take a flight bid on the Priceline website to buy a ticket, and the airline itself decides whether to accept the passenger's bid.

Collective bargaining : Before the advent of the Internet, this method was mainly a combination of multiple retailers in foreign countries, and it was carried out in a way of returning the price to the wholesaler (or manufacturer). After the advent of the Internet, ordinary consumers used this method to collect bids to buy goods. The company that proposed this model was Price line. In China, Yabao first introduced this model to its own website. On December 23, 1999, on the Yabao auction site, more than 500 netizens joined forces to bid collectively, and the price of the movie "Endless" changed from 30 yuan to 5 yuan.

Forward auctions, reverse auctions, floating prices (including auction models such as auction auctions, auction auctions, and collective auctions), fixed prices (one-stop prices).

In the auction relationship, according to the relationship between the two parties of the transaction, the transaction relationship can be abstracted into a transaction mode x: y, which means the comparison of the number of suppliers and demanders when the transaction is completed. According to the quantity contrast relationship, there are the following four modes

1 : 1 trading model:

Most personal transactions (c2c), where companies sell goods by auction, are traditional auction models for individual buyers. On September 13, 1999, a second-hand Toyota Jiamei sedan was sold for 355,000 yuan on the Yabao bidding website. This is the c2c e-commerce, 1: 1 transaction model.

Step 1: Publish product information. You need to enter the name of the auction item, a detailed description, the auction price, the number of days in the auction, or a picture of the auction item.

Step 2: Mark the product as sellable. During the auction process, the buyer can check the status of the bid at any time. According to the seller's email address, the buyer may ask the seller about the auction item. When the auction ends, the website will automatically notify the seller by email. After receiving the notification from the website, the seller should contact the successful bidder within 3 days.

Step 3: Provide settlement and shipping methods.

At 22:04 on March 13, 2014, Zhang Xiaoming, director of the Executive Bureau of the People's Court of Beitang District, Wuxi City, sitting in front of the computer, refreshed the Taobao judicial auction webpage again. "The transaction price is more than 270,000 yuan compared to the auction price. It is reported that this successful Lamborghini sports car is a Shanghai netizen. ^[1]