What Are Online Demographics?

The audience refers to the recipients of information dissemination, including readers of newspapers and books, radio listeners, movie and television viewers, and netizens.

Audience

In short, it means

Follow the basic law of news communication

1. According to the type of media contacted: newspaper readers, radio listeners, TV viewers, Internet users

2. According to demographic principles, the audience can be divided into different groups according to gender, age, occupation, region, education level, etc. Such as male and female audiences.

3 By frequency of exposure to media: stable and unstable audiences

4 Different information needs according to the audience: general audience (wide audience) and special audience (narrow audience)

5. By certainty of exposure to the news media: current and potential audiences

6. Targeted communication by the news media: core and marginal audiences

1. Cognitive psychology

2. Curiosity

3 Herd mentality

4 Performance psychology

5. Empathy

6. Offensive

The process of news dissemination is actually an orderly movement process in which contradictory and unified parts of the communicator, the media, and the audience are contradictory and unified. Among them, the communicator and the audience are a major contradiction. From the perspective of Marxist materialist dialectics, the two are interdependent, interdependent, and mutually restrictive. The dialectical relationship between the communicator and the audience in the communication is constantly coordinated and changed in the context of the development of human society. This can be confirmed from the process of people's understanding of the communicator and the audience in the news communication.

Regarding the current misunderstanding of the relationship between the media and transmission, that is, the incompleteness of the communication process, it is generally believed that it is precisely because people dominate the audience in the main aspects of the contradiction in the contradiction. Caused by. The manifestation of this incompleteness is that it greatly ignores the role of audiences in receiving feedback on communication. The audience s communication feedback cannot be used to guide the next round of communication activities, so that the communication activities stagnate when they reach the audience, which affects the final communication. purpose. "Without production, there is no consumption; however, without consumption, there is no production, because if so, production is useless." Marx's old saying still has profound practical guiding significance for China's current news dissemination. . It should be acknowledged that there have been some changes in audience feedback research, but this change is far from the timely, scientific, and accurate characteristics required by the objective laws of communication activities. In western countries, many media have already relied on hourly and daily ratings and listening rates, as well as the attention of certain sections and sections to adjust the behavior of their followers in a timely manner; while most of our media can only do so on an annual basis. Time units are used to measure ratings, listening rates, and circulation. As a result, audience feedback cannot be passed on to the passers in time. At present, the survey is generally only at a low level of how many viewers watch what programs, and has not risen to further analysis to understand who, Why high-level programs are being watched; media audiences and professional audience survey companies in various places do not have an authoritative, unified, standard testing system approved by the relevant administrative department in the audience feedback survey.

The audience is a proactive information seeker, seeking various information according to their own interests to meet their needs. The audience selectively contacts, understands and remembers external information. These characteristics of the audience have a restrictive effect on the process and effect of information dissemination.

Campaigns often try to influence the specific behavior of a specific audience. To achieve this goal, a comprehensive understanding of the target audience is required. Therefore, correctly identifying and understanding the target audience is critical to planning a campaign. Through specific research, the demographic and psychological data of the target audience can be established to fully understand the target audience. The survey should answer at least the following questions about the target audience:

Who / where are they (demographics)?

How do they get daily information?

Who are their role models?

What are their existing ideas, knowledge, needs, needs, tendencies, and behaviors as far as the issues involved in advocacy are concerned?

What is preventing them from choosing alternative behaviors advocated by the campaign?

What factors motivate them to choose the behavior they are advocating?

In the marketing and advertising industries, the target audience is also known as the target customer, target group, and target customer group, which is the target group of a marketing campaign. The target audience can be a certain population group, such as age group, gender, marital status, and so on. Common audiences are teens, women, singles, etc. The target audience can also include several different demographic groups, such as all men between the ages of 20 and 30. The marketing process can also plan how to treat other non-target groups. Deciding the right audience for a product or service is an important part of market research. Not knowing your target audience can lead to an overly inefficient marketing campaign.

Many target audiences can be defined, the most common being consumers and businesses. For the marketing industry or the advertising industry, the target audience can also be referred to as the target customer, target group or target customer group, which refers to the target audience for marketing or communication. For advertising, the classification of advertising can be formed according to the target audience, one is consumer advertising, and the other is business-to-business advertising. For literary and artistic works, the target audience is sometimes referred to as the reader and sometimes as the audience, and refers to the recipients targeted by the literary and artistic works.

Segmenting the general public into more specific groups and obtaining relevant information is very helpful in identifying the target audience for a specific promotional campaign. The most important factor in determining the target audience is the potential for the audience to choose the behavior advocated by the campaign.

Other factors that may influence the decision on which target audience to choose include:

Prioritize a broad range of government policies for specific social classes;

How easy it is to reach the target audience;

The trickle-down effect of this audience affects the potential of other audiences.