What Are the Best Tips for Starting a Website?

Website ranking optimization refers to the optimization of the ranking of NNT traffic websites in search engines. This website optimization technology includes internal optimization of websites and external optimization of websites. It is search engine inclusion and ranking rules. Whether a website can get a good ranking in the search engine is closely related to how well the website is optimized. The internal optimization is mainly the content and keyword settings of the website, and the external optimization of the website is whether the website has good external links to the website. If both of these are done well, the website can rank well in search engines.

Website ranking optimization

Website ranking optimization is targeted

Website space is good

submit application

Customers who need SEO services, by submitting an SEO service application to the SEO service provider, generally need to provide the SEO service provider with the URL of the website to be optimized, keywords that need to be optimized, and the ideal price in mind.

Keyword analysis and quote

After receiving the customer's demand, the SEO service provider will give a reasonable quote after testing and analysis according to the customer's website and the keywords to be selected. Most customers hope that their website can enter the search engine homepage and increase the traffic. The Internet company will give a time period of optimization for 1-3 months. If the quality of the web page is high, the time will be short, otherwise it will be long.

Signing a contract to pay an advance

The industry generally charges about 30% prepayment.

Website diagnostics

SEO service providers carry out overall system diagnosis of the website based on more than 100 SEO optimization technical indicators, find out the website problems, and then determine the specific SEO implementation plan.

Website optimization

SEO implementation plan formulated according to the actual situation, the overall site

A lot of traffic for small and medium websites comes from

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Internal structure optimization

Try to change the original image and flash links, use plain text links, and define global unified link locations.

How to build a website that makes search engine spiders like?

First of all: the latest content of our website should try to appear in places where spiders often crawl, such as the homepage of the website. At the same time, the content pages should be sorted according to the time of publication, and each content page should have anchor text and links to other pages. After the content is over, you can add the previous and next articles. Or related content, recommended reading, weekly rankings, etc. This will help spiders crawl the site's content, and in the second place, you can keep users on the site for as long as possible. Don't have different links for the same keywords under the same content page, and the article should also set the anchor text density according to its quality and length, not too much or too little. Relevant goals and key points are presented under the thematic column. When using hyperlinks to link to other pages of your website, the hyperlink text should be concise and appropriate. It is important to use some relevant keywords that can describe the content of the page as the hyperlink text. This is not only beneficial to seo, but people can also easily know the approximate content of the link that will be opened. Sub-site navigation, sub-navigation is an indispensable and important part of the website. Proper navigation helps spiders identify and crawl inclusion, and it also has great benefits for the user experience.

Another point is the site map. The site map file is very important for spiders to crawl our website. General website building programs all have the function of generating a website map. Alternatively, you can download a plug-in to implement such a function. Placing a link to the website map in the secondary navigation will help the spider to crawl our website more comprehensively and deeply. The significance is significant.

In the end, the website hierarchy created by the website construction is very conducive to spider crawling. First of all, it must have a clear tree structure. The tree structure is an ideal website structure, and spiders can understand and crawl well. The form of homepage-column page-content page is helpful for users to find the required information in the shortest time. And because the highly relevant content is under the same column, this is conducive to spider crawling, and it is also beneficial for users to quickly find the content they need. At the same time, the tree-like website structure should follow the principle of as few layers as possible. For web pages that can be reached after two or three clicks, do not click to enter.

Positioning of the title

The title needs to contain the content of optimized keywords. At the same time, the title of multiple pages in the website must not be the same. At least the type of "keyword-homepage-a simple description with keywords" must be displayed. Don't make any changes once the title is determined!

How often to keep keywords

After simply adjusting the content structure, log in to the search engine immediately, hoping to include the new title and description as soon as possible.

Website structure adjustment

Assume that because the original website is an image page, which uses a lot of flash and images, these web page elements are not conducive to the search engine's inclusion, so three columns are added below the web page, which are related company profiles, keyword product news And company's keyword product list, and add urls to the three columns.

Of course, the best way is to use the news system to update keyword product news. Can make a jump from the homepage link to one

External chain construction

The internal optimization of the website is good, and the external links are also to be carried out. You can add more external links to the situation of the purpose of the website in recent days. This may promote the invariance of key words.

When we optimize the website, we need to sum up the website optimization experience, so that we can better do the website optimization work and promote the greater development of the website.

"External trouble" refers to the external optimization part of website optimization.

External optimization is generally concerned with external link optimization, also known as external chain construction. So how can we build stable and high quality external links?

1.Search engine login

Search engine landing, some people will think of Baidu, Google, 360 search and other well-known search engines. Actually not, search engines go far beyond what we see every day. There are more search engines than you think. 360 lines, Xingxing has its own search engine.

We can search the search engine of the relevant industry and log in according to the industry to which our target keywords belong, so that our external chain can achieve the relevance of the external chain. Another point is that these non-known search engines need data. It is said that we do not worry about being deleted if we actively log in, so the stability of the external chain is also achieved.

2. Social network push

With the popularity of Facebook, the social networking community in China is also gaining popularity. Search engines make full use of active recommendations in social networks to assign weight to target sites. Tencent Weibo, Sina Weibo, Renren.com, etc. are all Facebook in China, and search engines have begun to pay attention to the power of the online community. It's not very obvious in China, but Google is quite obvious. So doing external chain promotion in these places will be the new battlefield for Seoer.

3. Forum blog external link

Although the effect of the blog is not as good as before, the external link of the blog still earns a lot of website optimization and the love of the external chain people due to its stability. Don't greet the quantity and speed of blog external links. Blogs should be supported mainly, not blogs for external links. Try to make your blog content.

Forum links are done every day, and the external chain construction of the forum should also be related.

4. Classification information external chain

With the rise of the 58th market, classified information sites have become more numerous. Some of these classified information can be published only after paying, but most of them are free, and we can make full use of them. Remind everyone that in general non-mainstream classification information we can appropriately add some links, 3 are appropriate, do not overdo it

5. Other external link resources

Achieve a high ranking of website optimization. While doing internal optimization, laying of external links is also very important. Only by doing both internal and external improvement can the website rank even higher.

optimization process

The first step is to diagnose the website. Examine your site thoroughly to find out why it s not good for ranking.
The second step is to change the website. Optimize the website according to the website diagnosis results.
The third step is to optimize the keywords. If the previous foundation is good, this step will be easier.
The last step is to maintain after ranking.
Search engines rank websites based on certain algorithms. Through search engine optimization, you can improve your keyword rankings. A more effective solution is to optimize the entire site, optimize the internal site, and increase the weight of the site. Our company provides optimizing solutions to customers such as Shanghai Telecom, French Gravure, Zhonghua Pharmaceutical, and American Beddy, with an average increase of 300% in traffic.

Activity signal

The significance of the activity signal is that the content of the website is regularly updated, the website has continuous visitors, the website has continuous links, and the website has continued social attention.

In some cases, the activity signal may be ignored, such as certain types of keywords, or the general situation of competing sites. For example, some unpopular websites have almost no content updates, so the activity signal will become unimportant. But in general, as long as the keywords are slightly competitive, the activity signal will affect the page rank. Therefore, if you want to understand the factors related to web page ranking, correlation signals, authority signals, reliability signals, and activity signals through simple descriptions, you should focus on the important signals.

Correlation

This correlation is the most important factor for search engine rankings. It is not only related to the query keywords, but also to various factors that can affect search intent, such as: region, personalization, social status, etc. But these can be summarized as correlation signals.

And when your social situation and the content you care about are known to Google, these will also become relevant signals. For example, if your Google + Profile is related to a particular area, your search results may be different from others because your preferences are different. But no matter what, search engines want to find the most relevant information for you. If you can understand what factors will affect the relevance signal, and properly arrange in your webpage or between pages.

Authority and trust signals

The authoritativeness and trustworthiness signals can be said to be second only to the ranking factors of relevance pages. If a search engine finds a bunch of webpages with similar relevance signals, it will consider the authority and trustworthiness signals again. Websites that have authority signals usually have trust signals. But a website with a reliable signal may not have an authoritative signal.

What is the authority signal? The authority signal comes from the overall quality and influence. In detail, it has high-quality external links, social network performance, user experience, and so on.