What Are the Best Tips for Using Web 2.0 in Business?

Enterprise 2.0 is an enterprise form in the era of innovation 2.0. Through the application of new-generation information technology tools such as cloud computing and the Internet of Things represented by mobile technology and social tools such as SNS and social media, user innovation and mass innovation are realized. , Open innovation, collaborative innovation, and complete the transformation of the enterprise form from a production paradigm to a service paradigm.

Enterprise 2.0

Information and communication technology

When it comes to the application of Enterprise 2.0, it is indispensable to discuss the nature of the enterprise, as described by Ronald Coase in his classic book "The Nature of the Enterprise": The enterprise is the product of reducing social transaction costs. At the current stage, with the development of the information age, the information economy's share in society and the economy is doubling, and the cost of information transmission has replaced the cost of resource allocation in traditional major transaction costs. Key factors to gaining a competitive advantage.

The core of Enterprise 2.0 lies in "concentrating the wisdom of the crowd and activating the motivation of the people". By aggregating the knowledge scattered in the brains of enterprise employees, it reduces the cost of internal information communication and forms an external information advantage.

Then, the means of applying Enterprise 2.0 is a social software platform represented by Web 2.0. They give everyone the right to participate equally and share information, and use tools to achieve the need to maximize the subjective initiative of business people. Typical enterprise 2.0 tools are: 1. Enterprise Wiki; 2. Blog; 3. Enterprise Tagging.

Enterprise 2.0 is very simple to use. For example, if an investment banker needs information on developments in the technology field, a keyword search through Profiles can get a list of experts in the field. Within seconds, the banker also has access to related bookmarks, blogs, events, and communities created by colleagues and partners around the world. Then, he can join the company's "technology investment" community, so he can immediately get information shared by other colleagues, which usually takes weeks to collect by himself. And enterprise 2.0 applications can perform instant information exchange with just a click of a mouse. Here, teams can create an event that enables everyone to work together to achieve their goals faster and more efficiently.

Enterprise 2.0 applications help companies cultivate the sense of community in employees. For those teams that are scattered in multiple regions and need to work together, Enterprise 2.0 applications can help them come together, share knowledge, and work closely on a project.

At the same time, the enterprise 2.0 concept is also of great significance to the accumulation and sharing of internal knowledge of the enterprise. For example, Powerplus's learning management tool and the built-in knowledge precipitation function support each employee to create and publish personal and organizational knowledge through this tool. You can see the knowledge that is close to the status quo of the enterprise, and avoid falling into the vast knowledge of the Internet. For example, your colleague shared a piece of knowledge: the reason for the inefficient team meeting, this knowledge point is compiled into the team communication skills under the communication ability. You can learn this knowledge in two ways: 1. When your professional development needs to learn communication skills, you can learn this knowledge point under the team communication skills through the learning map function in the tool to avoid you facing a large amount of knowledge. I do nt know where to learn from. 2. If you happen to organize a team meeting in the company tomorrow, you can search for the knowledge posted by your colleagues. This knowledge is close to the status quo of the company. In knowledge, I don't know where to find the trouble you want. You can even directly find knowledgeable publishers to ask online.

The Enterprise 2.0 platform advocates "share" as its core business management, and aims to help corporate members (including corporate employees, partners, corporate customers, etc.) more easily communicate and obtain information resources.

The application of the Enterprise 2.0 platform for enterprises is not only reflected in business benefits, such as making more innovative products and services, higher revenue profits, lower business costs, etc., but also higher customer satisfaction , More effective knowledge management, higher employee loyalty, etc. have a positive role in building the core competitiveness of the enterprise.

To sum up, the application value of the enterprise 2.0 platform is mainly reflected in the following aspects:

Realize good interaction between enterprises and customers through the Enterprise 2.0 platform, establish closer ties with customers, increase customer awareness and attention to enterprise products, and enhance the company's network reputation and brand influence;

Provide multiple service channels for enterprise customers through the Enterprise 2.0 platform, and meet customers' needs for seeking services from enterprises through multiple contact methods. At the same time, through unified ID, RSS, social search and other technologies, customer service personnel Clarify the customer's identity information, product information, service history, and information about similar issues on the Internet within a time, provide customers with convenient and personalized services, and effectively improve customer satisfaction and loyalty;

With the application of leading dynamic update technology, it improves the user experience of the enterprise 2.0 platform, quickly realizes interaction, and increases user viscosity;

In addition to web communication, mobile communication, 3G communication and other technologies have also been added to the application of the Enterprise 2.0 platform. While effectively improving communication efficiency, it also reduces inefficient behaviors such as mail overload and repeated labor;

Through the application of components such as Weibo and Blog in the enterprise 2.0 platform, internal employees are encouraged to put forward their views and ideas. Enhancing collaboration and knowledge management among employees through encyclopedias, information resource libraries, and other components; fostering an open and interactive corporate culture atmosphere through social networks and improving employee loyalty. Enterprise 2.0 links teamwork, knowledge management and employees' daily work at a lower cost to encourage employees to participate in corporate planning, share ideas, further deepen the company's knowledge reserve, and enhance its innovation capabilities;

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How to get new hires in place quickly?

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How to make everyone in the company a productive worker? Please let your company upgrade to 2.0 as soon as possible!

Enterprise 2.0 Book Information

Title: Enterprise 2.0

ISBN: 978-7-111-34102-4

Author :( US) Andrew P. McAfee (Andrew P.McAfee)

Folio: 16

Publication time: January 2011

Price: 36.00

Publisher: Machinery Industry Press

Enterprise 2.0 content profile

This is a book on the application of new technologies, but also a book that inspires new thinking in management. "Enterprise 2.0" aims to break the network technical barriers for enterprises, and use the web2.0 platform to benefit from it.

What is Enterprise 2.0?

Enterprise 2.0 is a voluntary social software platform for enterprises, or a voluntary social software platform between enterprises and their customers, partners, and suppliers.

Social software is turning "human-computer interaction" into "human-human interaction". Enterprise management is also shifting from "data-centric" to "people-centric."

In just ten years, Email has replaced fax in business communication. Nowadays, the communication means of Web2.0, especially the unified communication (Internet-based IM instant messaging, voice, video) technology, have quietly risen, and have largely replaced Email and telephone, becoming the mainstream communication means.

This book helps you start your enterprise 2.0 exploration journey-

Explain how early adopters of Enterprise 2.0 technologies, such as Google, the BBC, and the CIA, can benefit from them;

Indicate how to properly deploy Web 2.0 technologies to generate specific business profits;

Reveal the true risks and obstacles of Enterprise 2.0;

Guide enterprises to deploy Enterprise 2.0.

Enterprise 2.0 author profile

Andrew McAfee

Research experts and opinion leaders in Enterprise 2.0. The chief research scientist of MIT Sloan School of Management's Digital Business Center, an expert in technology innovation management and operations management, has advised a number of well-known multinational companies. In 2006, McCafferty published an article in the Sloan Management Review magazine, proposing the concept of "Enterprise 2.0".

Recommended by 2.0 companies

We are at the top of a tide of management revolution that is as profound and turbulent as the modern industrial revolution. This revolution is driven by powerful new collaborative technologies that will fundamentally reshape the nature of work, the boundaries of the business, and the responsibilities of business leaders. In the Enterprise2.0 concept, Andrew McCafferty provides us with basic insights into the key and rapidly changing connections between IT technology and business organizations. You need to read this book if you want to position your business's future as guided rather than followed.

--Gary Hammer, author of Leading the Revolution and Competing for the Future

As businesses and organizations make fuller use of the power of Web 2.0 technology, we will see the next important trend of many companies and regions using the Internet to drive productivity. McCafferty stated that to grasp the opportunities and challenges of Enterprise 2.0, it is necessary to change the way of thinking and establish a new business model.

John Chambers, Chairman and CEO of Cisco

Andrew McCafferie uses the concept of Enterprise 2.0 to define a truly breakthrough innovation. After reading this book, you will definitely benefit from it.

-Christensen Professor of Business Management at Harvard Business School, author of The Dilemma of Innovators

This book explains the concept of the Web 2.0 revolution and what it means for managers. The book briefly introduces new technologies, what functional improvements these technologies can bring to the organization, and what challenges the technology faces in the implementation process. You may not be familiar with Web 2.0, but I would still highly recommend reading this book.

Warren McFarland Professor of Business Administration at Harvard Business School

Professor McCaffrey has written this book for the truly "silent majority", and millions of people around the world pay a high technical price in their posts. This book is to show managers outside the IT industry how to incorporate a new wave of free, collaborative software that they can now enjoy.

-Bruce Richardson, AMR Research Project Director

Andrew McCafferty discovered and formed the early Enterprise 2-0 trend, and clearly sorted out what value new technologies and wave of new applications will create for long-established business rules. He not only effectively captured the focus of the technology itself, but also focused on the realization of these technologies in the future business. Along the lines of his research, today's business managers can obtain the opportunities and challenges of these development trends, as well as the value that technology can create for organizations.

Roger Roberts, Director, McKinsey Business Technology Strategic Services Project, North America

The development of technology continuously enhances the transparency and visibility of the company's business decisions, ensures business transformation, and guides the company's competitive advantage. McCafferty is very clear about how IT technology creates rules that exceed customer value. In his book, he lays out the frameworks and methods that help organizations maximize the value of their investments.

Leoco CEO of HP (former CEO of SPACE)

Web 2.0 opens a new field for collaborative work, and it heralds a revolution in innovation and productivity. Andrew McCafferty provides the best guidance for this new position in the revolution, which will help wise performers take control of the initiative before starting a commercial competition.

Eric Brenjoelson, Professor of MIT Sloan School of Management, Director of MIT Digital Business Center, and co-author of Wired for Innovation

This book explains the concept of the Web 2.0 revolution and what it means for managers. The book introduces new technologies in a concise and concise manner. What functions can these technologies bring to the organization? What challenges should be faced in the implementation process? Maybe you are not familiar with Web 2.0 technology, but I still highly recommend reading this book.

Warren McFarland, Professor of Business Administration at Harvard Business School

Web 2.0 opens a new field for collaborative work, and it heralds a revolution in innovation and productivity. Andrew McCaffrey provided the best guidance for a new position in this revolution. These guidelines will help wise executives take control of the initiative before starting a business competition.

Eric Brynjofsson, Professor, MIT Sloan School of Management

Enterprise 2.0 recommendation

Corporate social collaboration megatrends

This is a book on the application of new technologies, but also a book that inspires new thinking in management.

The Internet has already entered the Web 2.0 era, and everyone will be familiar with Web 2.0 technology. With this series of tools, users can create their own web content, and can also rate, tag, and annotate other people's content, and interact with others on the web virtually. But the blogs, SNS websites, Wikis, Weibos, etc. that we are familiar with are mostly derived from applications for individual consumers. Later, sharp-thinking corporate users found that the use of information by these applications may help business operations, and Web 2.0 technology has also been used in enterprises; gradually, it broke through the boundaries of the enterprise and extended to customers. , Partners and suppliers. As a result, Enterprise 2.0 was born.

The author of this book, Andrew McAfee, chief research scientist at the MIT Sloan School of Management's Digital Business Center, coined the term "Enterprise2.0" in 2006 and defined it as "an enterprise's spontaneous social software platform, or an enterprise An Emergent Social Software Platform (ESSP) with its customers, partners, and suppliers. "In his definition, Enterprise 2.0" provides a set of methods for inter- or inter-organizational interactions. The patterns and structures inherent in interaction become visualized, "breaking the silos of information silos and corporate boundaries that we are increasingly concerned about. Its most prominent feature is that it does not pre-define workflow, roles and responsibilities, or dependencies between employees, but allows them to form spontaneously. This is a fundamental change. Most enterprise applications clearly define who does what, when, and who is responsible for making decisions. ESSP advocates a more open approach: let people create and improve content on an equal footing without pre-set conditions.

At the same time, he also showed us the "SLATES" technology combination in the book to guide how to implement Enterprise 2.0 innovation on the framework of ESSP. "SLATES" is an abbreviation of six words, which describes the enterprise search (Search), through the links in the Web model (Links), to connect information into a meaningful information ecosystem, thereby providing a convenient content creation (Authoring) Social tools. At the same time, tags allow users to create self-organizing structures and provide intelligent content suggestion extensions like e-commerce recommendation systems. At the same time, the use of information notification (Signals) to let users know the release and update of corporate information they are concerned about.

As one of the earliest Web2.0 social collaboration solution providers in China, after years of exploration, practice and development, we have accumulated a lot of technical resources, experience and customers in this field. The publication of the Chinese version of "Enterprise2.0" is even more icing on the cake, which can guide and encourage more domestic enterprises to quickly enter the ranks of 2.0. From our experience, to accurately grasp the essence of Enterprise 2.0, we must first clarify two concepts: What is social software? How can enterprises achieve collaboration based on ESSP?

Socialized software: From a sociological point of view, the behavior of a human individual or several individuals consciously or unconsciously affecting others (individuals or groups) is called social behavior. The sign that affects others is that, because of the behavior's performance or the release of information (Signals), the perception process or behavior of others also changes. In this case, the individual's behavior has a social nature. No matter how mixed a person feels when writing a diary at home, it is an individual feeling; but when he publishes the diary as a blog, his behavior is social because others perceive his information. When you are not satisfied with ordering a book from the website, if you just throw it on the ground and kick your feet, it is also an individual behavior; but if you go to the shopping website and make a very sharp comment, it becomes a social behavior, because You influence how others feel when they choose. Therefore, SNS, blog, Wiki, Weibo, etc., these Web2.0 technology-based software, that is, social software, it helps individuals or groups, even an enterprise and organization, to achieve a social change in behavior. The social nature of this software has also gradually transformed Internet applications from the traditional "human-computer interaction" to "person-to-person interaction"; the management of enterprises has also shifted from a "data" center to a "people" centered concept change.

Collaboration: The subtitle of this book-a new collaboration tool for companies to overcome challenges-emphasizes "collaboration." Collaboration is when people work together towards the same goal. In the collaborative process, the right people need the right information at the right time to make the right decisions. Such wise and rapid decisions help the business or organization complete the task. Good collaboration means good business operations. By enhancing collaboration to improve operational capabilities, businesses or organizations can expand the scope and capabilities of their processes and develop new ways of doing business. Forming good collaboration in information sharing and decision-making can reduce production costs, stimulate innovation, shorten time to market, improve product and service quality, and open up new business opportunities, leading to better business results. Social collaboration technologies can help businesses or organizations share information and expertise in ways that were previously impossible. Just as databases have changed sales and marketing activities, emails have changed the way people communicate, ERP systems have transformed business operations, and so on, Enterprise 2.0 has significantly improved the way people interact and share information.

Only by profoundly understanding the connotation of socialization and collaboration can we successfully make the enterprise evolve to 2.0. From the perspective of practice, the development of domestic Enterprise 2.0 is still at an early stage, and its understanding and expectations are also quite different. I have participated in some business school, corporate and business media seminars and found that people are exploring this concept from the perspective of pure management and corporate culture. Confusion and security issues in enterprises, fear of losing control, will become an obstacle to enterprise management. Excessive worry is more than that. In fact, our customers have spanned multiple industries and are of different sizes, and most of them have successfully entered the ranks of Enterprise 2.0. Practice has proved that technology 2.0 can not be talked about, or it is a passive source of water; management cannot be set aside, and it is only used as a pure new technology application, otherwise it is nothing. The author of this book also uses a large number of cases to explain that technology and management (enterprise culture construction) are two complementary aspects of Enterprise2.0. The construction of corporate culture is within an organization and is top-down, so whether management accepts the concept of Enterprise 2.0 will become a key factor affecting its promotion. In the Web2.0 world, people must abandon the traditional way of thinking of "control". In fact, social software is prompting companies to adopt a more open mind to meet the challenges brought by the application of new technologies. It is precisely because of this that intellectual resources in a free system can exert their maximum creativity.

This is an irresistible trend. The book also mentions that the so-called Generation Y status is becoming increasingly mainstream in the enterprise. They are young people coming out from Kaixin.com, QQ, MSN, and Facebook. They live in the Web world and also work on the Web. In the world, it is bound to promote the webization of enterprise applications such as CRM and ERP, and integration with social software. For example, the concept of Social CRM (Social CRM) is now beginning to spread; ERP has also passed ERP Phase I (limited to internal enterprise applications) and entered ERP Phase II (opening up supply chain management systems with suppliers and partners) Enterprise 2.0 is pushing the ERP III phase (share enterprise information with customers) into reality.

We believe that Enterprise 2.0 is necessarily a fusion of Web 2.0 technologies, social software, communities, business processes and enterprise applications. Although it involves the change of corporate management culture, the improvement of business processes, and the level of participation is very extensive, it does not require learning, is easy to accept, and low in cost. This will become a key factor for the rapid popularity of Enterprise 2.0.

From a longer-term perspective, we can imagine the future of the younger generation. Most of them were born after the 1990s. Let s call it Generation C. They are always connected, and they love to communicate. They Content-centric, everything is computerized, and work is community-oriented. . . By 2020, this generation will account for 40% of China's total population, and more than 50% of employees in large enterprises will belong to a large number of various virtual organizations, and work and life will be more inseparable. At that time, the "Enterprise 2.0" concept will no longer exist in the business world-because it will become a 2.0 enterprise.

Who would have thought that Email had replaced fax in business communication in just a dozen years; who can deny that in the next few years, Web2.0 communication means, especially unified communications (Internet-based IM instant messaging, Voice, video) technology, will replace the current Email and phone, become mainstream?

Business is no longer isolated, and connections are inevitable. Pick up this book and start your Enterprise2.0 journey!

Enterprise 2.0 Brief Directory

Praise

Recommended order

Chapter 1 Introduction

Part1

Part I Enterprise 2.0

The power of technical collaboration

2 Chapter 2 Confusion and Missed Opportunities for Team Work:

Four case studies

Chapter 3 Web 2? 0 Origin:

The development history, meaning and definition of Enterprise 2? 0

4Chapter 4 Old Problems, New Methods: Targets for Enterprise 2.0

Chapter 5 Unique Values: The Benefits of Enterprise 2.0

Part2

Part two succeeds

6Chapter 6 Challenges and Responses: The Fetters of Adopting New Tools and Methods

7Chapter 7 Going Mainstream: Blueprint for Enterprise 2.0 Success

Chapter 8 Looking to the Future: Vision, Trap, and Showdown

Thanks

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