What Are the Best Tips for Web Promotion?

The network promotion plan is to study a network promotion method to work out a set of plans suitable for publicizing and promoting goods, services, and even people, and the medium of which is through the network. The promoted objects can be enterprises, products, governments, and individuals, and the promotion schemes can be Baidu promotion, Google promotion, Sogou promotion, etc. In a broad sense, an enterprise is involved in network promotion activities from the beginning of applying for a domain name, renting space, filing a website, establishing a website, and the website is officially launched. Generally, what we mean by network promotion refers to the promotion through various means of the Internet. And other activities, to be precise, this is also a part of Internet marketing, that is, to ultimately increase the conversion rate through promotion such as the Internet.

Network promotion plan

Network promotion plan is through research
along with
That is, the goods or services are displayed on the erected website, and the goods or services are promoted through the promotion website. For example: if you want to promote the service of website construction, you will set up your own website, and then use some website promotion methods, such as
Positioning analysis, website analysis
Anatomical analysis of the website itself, the purpose is to find the basic problems of the website; E-commerce positioning: e-commerce positioning of the corporate website, clear site location; E-commerce model analysis: analysis of the e-commerce model of the website, research and website Matching e-commerce models; Industry competition analysis: industry competition, comprehensive analysis of industry websites; website development plan analysis: short-term planning and long-term development strategy implementation feedback analysis of e-commerce websites, etc.
Website diagnostics
Whether the structure of the website is reasonable, efficient, convenient, and consistent with the user's habits of access; website page diagnosis: whether the page code is concise, the page is clear, the page capacity is appropriate, the page color is appropriate; file and file name diagnosis: file format , File name, etc .; Access system analysis: statistical system installation, origin analysis, area analysis, visitor analysis, keyword analysis, etc .; Promotion strategy diagnosis: whether the website promotion strategy is effective, backward, and whether to adopt a composite promotion strategy.
Marketing analysis, keyword analysis
Whether the keywords are appropriate, whether the keyword density is reasonable, etc .;
Search engine login analysis: which login method is used and whether the login information is valid;
Link Relevance Analysis: Whether the popularity of the link is high and whether it is more relevant
With the popularity of Internet marketing, today's various goods and business activities have been moved to the big stage of the Internet, because the Internet has a larger customer base and lower costs, Internet marketing not only brings more to our products. Extensive development space also allows some products that cannot be effectively operated due to various reasons in reality, so tightly grasping the big stage of the Internet has become the key to the development of many small and medium-sized enterprises. Advantages allow us to be realistic and win on the Internet,
First, we must first analyze the market and target customer needs correctly
Regardless of whether we are working on a project or a product, its target is the customer. Only by finding the customer can we develop and the product can realize its due value. So the first thing for online promotion is to find the prospective customers that are suitable for your products and projects, so it is important to perform accurate target customer analysis and positioning here, and analyze the network platforms that often appear in the target customer group, so as to formulate accurate promotion. Plans and plans.
Second, the second

Early stage of network promotion plan

The target audience of the B2B platform is generally small and medium-sized enterprises and individuals with a working nature in the world. In the promotion strategy, potential business users will be promoted for each promotion channel to guide users to understand and use the B2B platform. Communicate brand culture, products, services and ideas to target users through network means, so that more users can find us through promotion channels, and then form effective users.
I. Promotion goal
Through extensive and effective promotion, the influence of the B2B platform has been fully extended to all corners of the Internet, and the world's leading online trade distribution center has been established, the most influential and vital B2B e-commerce information interaction platform in China. Establish a yellow page of enterprises and institutions that includes industries and regions across the country, and build a safe, stable, efficient, fast, and practical comprehensive supply and demand platform for SMEs through professional services and advanced network technologies.
2. Scheduled work arrangements
The first step: build and test the optimization period, mainly for website optimization and SEO search engine optimization;
Work arrangement: It will end within one month after the completion of the website construction. Excessive adjustment and modification time for a website can only mean that the product is immature.
Step 2: Log in to the search engines and navigation stations at home and abroad for the initial period;
Work arrangement: increase the number of external links and backlinks, improve the effectiveness and ranking of search engine search, and end in about 20 days after the promotion work begins.
Step 3: During the development period, do integrated promotion for the website (such as BLOG promotion, BBS promotion, soft text news promotion, etc.);
Work arrangement: The promotion of effective content will be a long-term work plan and the most direct means of attracting effective users. It is an important driving force for B2B platforms and can be appropriately reduced after the traffic is stable.
Step 4: Stable period, including friendship link strategy, channel website alliance, brand store alliance and joint promotion of distributors;
Work arrangement: How to quickly integrate and develop the existing resources is the key to speed brand promotion and relying on the first portal of the Internet B2B category. This is also the most extensive promotion model for offline development and joint branding after stabilization.
Third, the specific work of network promotion
The first step of website structure integration and SEO optimization
The beginning of a successful marketing campaign must have enough attractive marketing products, and then carry out effective marketing promotion to start the comprehensive integrated promotion.
1. Optimization of website frame structure and page content: The content connection between page modules must be reasonable, and the layout must be logical, especially the external links of the homepage must be highly relevant and complementary, and the links between content pages must be inevitable. Link, which is crucial for search engines to crawl more pages on the site. As little as possible, ask the user to use the forward and back buttons, and choose whether the link page opens in a new window. Use fewer pictures as column questions, and let search engines absorb all the content of the page as much as possible.
2. The design of the META tag of the web page, and the selection of the page title (Title): Close to the page content and theme, extract keywords with heavy page weights, but the same keyword cannot be repeated N times, and the same keyword should be kept as much as possible Within 3-5 times. Select Title related to the keywords of the page, which can be some descriptive text on the page.
3. Optimize the keyword density of each page: Properly increase the keyword density of the homepage and content pages, but do not repeat too much in the page. Reasonably appear according to the page content. The density should be kept within 5%. A reasonable keyword density is Enhancing the search engine's favorability for the web pages and increasing the weight of the pages play a big role.
4. Validity of page links: Avoid incorrect links as much as possible, check the validity and reasonableness of all links, and ensure the relevance of the linked page content.
5. Introduction of effective content on the website: Effective content is the basic factor that attracts users to browse the website, and it is also the basis of the website. Providing rich and effective content is the most effective strategy for website promotion. Introducing the most effective content as much as possible is also the long-term website. Objective factors of operation, make full use of high-quality content, so that when the website provides valuable information to users, it also plays a role in the promotion of the website itself. Therefore, before the website is officially operated, it is also important to effectively introduce the amount of information. Persistent. The introduction of effective content includes: 1) filling of enterprise information; 2) filling of product information and business opportunity information; 3) improvement of information information; 4) filling of recruitment information; 5) establishment of effective member website (reference website) ;
6. Make a reasonable website map: make simple and easy-to-use website functions and module lists for users, and try to show key modules, such as corporate channels, help centers, and member registration, so that users can more quickly understand the main functions of the B2B platform And basic framework, so that users can find what they need in time. At the same time, it provides a fast channel for the search engine spider program, so that search engines can better understand the overall layout of the website. It can search other pages along the internal links provided by the site map. The content of the site map construction includes: 1) for the navigation, columns, functions and some key content, make a site map index related to the importance of the content of the website; 2) provide some short description sentences for each link, and add appropriately in the description Keyword of target link; 3) Because the average spider only crawls the first three pages, the content of the site map should not use too deep page links.
The second step search engine promotion
After targeted optimization, a full range of external promotion can be started, that is, submission to the search engines at home and abroad and major websites for classification and cataloging is started. At present, more than 80% of traffic on domestic websites comes from major search engines. While large search engines are indexing, they actively submit website search applications to relevant websites to obtain more search sources, and submit the search engines for inclusion in stages according to different stages of development, but note that the submitted content must be standardized, including Website address, picture logo, description, etc.
The third step is the promotion and promotion of the effective content of the website
The user group targeted by the B2B platform is an enterprise or an individual with a working nature, and the users brought by the search engine are diverse, and the purpose is not strong. What we need is effective traffic, and finally generate a high-loyal user group Therefore, the effective content promotion of the website and targeted extensive promotion of the user base of the website are also important channels for our promotion, including the establishment of BOLG, BBS, email marketing, viral marketing, soft text promotion, online advertising, and promotion of some activities
Word-of-mouth promotion: One of the most effective promotion methods is to let users actively promote the website and create an extensive word-of-mouth marketing. Event publicity: It is a good way of publicity, but not all activities can be effective. If you want to have good results, you must have a good plan. Advertising on the Internet: Although advertising on the Internet costs money, the traffic to the website is objective. For commercial websites, high-quality passenger flow is important, and advertising must be targeted.
Step 4. Integration of website channels and affiliate websites
Friendly link strategy: The relevance of website links is an important indicator for a website to improve its PR value and its international ranking. It also helps the website rank in the search engines. Especially for Google, a large number of effective external links or backlinks will make it easier for spiders to find our website. And friendship connection is not to say that the more the better, the certain scale must be grasped.
Qianjia Alliance and Wanjia Promotion: As one of the most extensive promotion and marketing models in the long-term planning of the B2B platform, Qianjia Alliance and Wanjia Promotion combine friendship links and partner strategies, rely on the advantages of accurate understanding and grasp of users and the industry, and equality. Effectively integrate professional website content, traffic, etc. of offline channel websites, terminal websites and friendship partner websites to form a diversified promotion network system with fast brand characteristics, mutual assistance and mutual benefit

Network promotion plan implementation

The purpose of the initial promotion is to analyze the traffic of the website in combination with the goals of its own customers. Website traffic statistics analyzer can realize the statistics of visits and page views, client information statistics, page and entrance analysis, incoming route analysis, search engine and keyword analysis, accurate online user statistics, etc. With powerful feature support.
It enables us to make a scientific assessment of the number of visits to this site and the groups of visitors, so that we can clearly understand who is visiting our site, when and where they are, and by what means. Through these traffic analysis is the first step in our work to increase website traffic, and must not be omitted! Only clear traffic analysis and statistics can carry out systematic network promotion, and according to the targeted nature of the promotion, spend energy and financial resources on the blade.
It is recommended to carry out preliminary optimization of the own site before promotion, and the sites without optimization lack the significance of promotion. Optimize the following elements: the positioning group of the website, the information value of the website, the overall structure of the website, the navigation design of the website, the interactive design of the website, the beautiful design of the interface of the website, the optimization of the website code, and the optimization of the animation images of the website, etc. .
After the website is fully optimized, it is the beginning of real website promotion. The promotion of the website is a combination of various means and methods of network promotion. Such as email marketing, online advertising, Chinese-style URLs, search engines, text links, traditional publicity methods, etc.
The effect of promotion is not evaluated, so the significance of investment is lost, and the use of each promotion strategy will produce certain benefits. For example, through Baidu auction ranking, analyze the daily traffic and source of visits, keywords entered, etc. After the evaluation and analysis, you can carry out the specific control of various means, gain insight into the promotion effect, continuously modify the judgment effect, and choose the network promotion method that suits you.

Elements of network promotion plan

Promotion purpose
The entire plan should be developed around the purpose of promotion
Promotion time
This is the grasp of the promotion progress and effect evaluation
Promotion method
Promotion method is the core content of network promotion plan
Promotion budget
A reasonable budget can make the promotion plan achieve the perfect effect
Staffing
Everyone must lead by example and act according to the plan to maximize the effectiveness of the promotion plan

Network promotion plan requirements

Operability
reliability
accuracy
Foresight
feasibility

The role of network promotion programs

The main role of network promotion schemes is to provide decision-making basis for enterprise network promotion, as well as to provide theoretical basis for specific promotion.

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