What Are the Different Ways to Track Internet Usage?

The network survey method has certain advantages over the traditional marketing survey in terms of cost, scope, operation speed, and the effectiveness, convenience, credibility, and applicability of the survey. Multinational companies increasingly attach importance to collecting market information, consumer demand information, and corporate marketing information about countries and regions through the Internet. You can also test product concepts and ad text via the Internet and get a quick response. The characteristics of online surveys are mainly timeliness and sharing, convenience and low cost, interactivity and adequacy, reliability and objectivity of online survey results, no time and geographical limitations of online surveys, and testability of online surveys. And controllability. In short, a large amount of second-hand information and the latest first-hand information can be easily obtained through the Internet, thereby making international marketing research much easier and more efficient than before. ^[1]