What are Web Site Statistics?

Website statistics refers to the recording and classification of website visit information through a professional website statistical analysis system (or software), and statistical analysis based on this, such as the growth trend of website traffic, the highest period of user visits, Most visited webpages, dwell time, search engine used by users, main keywords, origin, entrance, browsing depth, language used, time zone, browser type used, statistical analysis of daily traffic, statistical analysis of daily traffic, and week Basic analysis of website visit data such as monthly traffic statistics and analysis. Website statistics are of great significance to collect user information, user groups for the website, strengthen communication, and improve and improve the construction of the website. At present, the commonly used statistical websites in China include CNZZ, 51la, Baidu Statistics, 51yes, and SiteFlow.

Website statistics

Website statistics refers to the recording and classification of website access information through a professional website statistical analysis system (or software), and statistical analysis based on this, such as

Data statistics are an important way for websites to collect basic customer information.

Coremetrics Website Analysis & Optimization Tool

SiteFlow is a third-party website analysis system. Based on the saas service model, comprehensive analysis is performed on and off the site. The system includes seven modules: traffic analysis, on-site operations, conversion analysis, advertising management, membership analysis, business analysis, and comprehensive reporting.

Traffic Analysis

It mainly includes external sources of websites, geographical statistics of users, statistics of visit periods, client information of users, and so on.

Station operation

It is mainly for the analysis of webpage items, including search analysis on site, advertisement analysis on site, page flow analysis, landing page analysis, scene conversion analysis, page traffic analysis, etc., including all indicators of site operation.

Transformation analysis

Mainly for each order's conversion analysis, registered member conversion analysis, and ordinary conversion analysis.

Advertising management

It is mainly for the analysis of external advertising promotion of the website, including brand advertising, auction sem, direct mail edm, channel advertising, etc., detailed analysis for each advertising campaign, and report customization.

Member analysis

Mainly for the geographical analysis of new and old members, member inquiry, statistics and analysis of the total number of members.

Business analysis

It mainly analyzes product analysis, product classification, branch statistics, and sales statistics.

Comprehensive report

According to the statistical reports you need, you can customize some reports for real-time monitoring and so on.

As an important field in website construction, SEO has always been the focus of the majority of webmasters. Therefore, website optimization tools have attracted much attention from webmasters, and many Baidu statistics users have suggested that Baidu statistics can provide such functions to help websites point out problems, improve user experience, and increase traffic from Baidu search engines. The original intention of the "SEO suggestions" feature.

Baidu statistics launched the "SEO recommendations" feature, which is an official SEO guideline product launched by Baidu after Baidu released the "Search Engine Optimization Guide" white paper. The data algorithm behind the "SEO Suggestion" feature comes directly from Baidu's unique core search database. It is launched after Baidu statistics integration, and will provide webmasters with 360-degree SEO problem checking and optimization suggestions. This is another important measure of Baidu statistics to promote the development of the domestic Internet industry and help small and medium-sized websites grow.

1. Baidu statistics SEO has the following four unique advantages:

Authority

The only SEO guideline feature product officially launched by Baidu.

2. specific

A comprehensive scan of SEO impact factors, providing actionable optimization recommendations down to the page level.

3. Intuitive

The 100-point scoring system is adopted to comprehensively evaluate the current SEO level of the website at a glance.

4. Measurable results

Combined with "Baidu Inclusion Query", we can timely and scientifically measure the effectiveness of SEO optimization.

Second, the "SEO Suggestion" function will detect the website's SEO level 360 degrees from the following 6 aspects:

1.URL length

Whether it meets the maximum length of Baidu's recommended URL (not exceeding 255byte)

2. Static page parameters

Whether to use dynamic parameters on static pages (will cause spiders to fetch multiple times and repeatedly)

3. Meta Information Perfection

Whether the keywords and description meta tags are missing (this may have a certain impact on the display and ranking of the web page)

4. Frame information

Whether there is a frame / frameset / iframe tag (frame will cause crawling difficulties of Baidu spider, Baidu recommends that you try not to use it)

5. Flash text description

Does flash have a text description (adding a description of the flash file can help Baidu better understand the webpage you provide)

6. Picture Alt Information

Is there an img tag without alt information (adding this information will make it easier to retrieve the images on your page)