What Is a Differentiated Service?

The so-called differentiated service refers to the business development and promotion, and strives to provide a variety of business applications, to provide personalized services and tariff options for different customer needs, is a market segmentation marketing strategy (precision marketing).

Differentiated Services

Right!

The so-called differentiated services refer to the efforts to provide a variety of business applications in business development and promotion, and provide for different needs of customers

1. Differentiated services are targeted services;

2. Differentiated services need to be built on reliable data analysis;

3. Differentiated services are difficult to replicate compared to other marketing strategies because of their characteristics;

4. Differentiated services reflect the full integration of user experience and marketing content;

Implement

According to research by foreign institutions, companies that provide high-quality services have sales rates that are nearly 100% higher than those with poor services. Companies that successfully implement differentiated services at home and abroad all attach importance to and strengthen the scientific management of services. Service science management mainly includes customer service information management, customer service management, customer relationship management and customer value management. It can be said that customer service information management, customer service management, customer relationship management, and customer value management shoulder the heavy responsibility of enterprises "understanding customer service status, improving service, creating customer value, and satisfying customers."