What Is a Keyword Bid Tool?

Assistive software for auction ads. There are four major functional modules: monitoring, analysis, management, and optimization, which aim to improve the efficiency of advertising account management and return on investment, reduce the difficulty of account management, and help bidders improve the efficiency of account management. At present, in addition to the promotion (bid) assistant that comes with the search engine platform itself, it has more complete functions and has a greater impact.

Bid tools

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At present, search engine marketing is undoubtedly the fastest-growing and most extensive network marketing method. The competitive mechanism that determines the ranking of ads by bidding and the quality of keywords (Quality Score) has led to many bidding problems such as crawling high-quality keywords and ranking bids, which plagued many owners.

According to the current status of Baidu promotion, according to the official data of Baidu promotion, as of now, there have been more than 400,000 participating in Baidu promotion. Compared to the explanation, there are still more users participating in Baidu promotion, and there are many ways for users to recognize online marketing Use auction promotion. Then there is a problem. For example, a user participating in promotion has a website and 10 keywords are set to participate in the auction, and another user has 10 websites and 1000 keywords are participating in the auction. As long as the bidding specialist is responsible for the bidding of ten keywords, it can be done, but if the latter 1000 keywords are only artificial, then this bidding specialist may not be all-inclusive even if he optimizes the price keywords all day. , So the auction tool was created.

Search engine marketing is becoming increasingly sophisticated and mature, and more and more companies are marketing their products and branding through online marketing. All these make the bidding tool market grow and expand rapidly, the function of bidding tools is becoming more and more perfect, and it is gradually becoming intelligent.