What Is an Active Database?

Due to blockage of data collection channels (government channel collection, long information release cycle), large investment in data processing (such as enterprise information verification, maintenance management), high risks, etc., there have been few data professional companies in China.

Base database

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China directory industry, due to

The library English translation is: Foundation database.

Business directories and CD-ROMs on the Internet. Data are basically sourced from government information channels such as the National Bureau of Statistics and the Bureau of Industry and Commerce.

The National Bureau of Statistics of China has only conducted two large-scale national basic institutions censuses, namely the 1997 census (4.3 million legal entities and 6.4 million industrial activity units), and the 2001 census (5 million legal entities and 7 million industrial activities) ), To build a total of 12 million social open databases. The 12 million data, together with incomplete (illegal) business registration supplementary information issued by the Industrial and Commercial Bureaus around the country after 2002, is the 16 million (the bold and dumb 23 million) Chinese business directory database sold online. The underlying source.

At present, most of the operators of CD-ROMs on the Internet are small companies (some have only one or two people who have dual identities as bosses and part-time workers) with short-term interests and get a profit and leave, individuals (a house, One phone line and one computer are all open). It cost hundreds or hundreds of yuan to purchase a set of Chinese business directories (four compact discs) from the national basic agency census data in 2001 (four CD-ROMs). The company's data is not sorted and verified, and it is sold directly.

Data from the last National Bureau of Statistics (2001 National Basic Organization Census) has been in the market for 5 years. The average life span of Chinese private enterprises is only 19 months, coupled with changes in phone numbers and area codes, and relocation of registered addresses of companies. The accuracy of enterprise data is only about 20% to 40%. For such data sourced from government channels, the enterprise data information with long collection and release cycle and low accuracy, which can only be used after secondary processing, verification, and standardized format, is called static data or "basic database" in the international data industry.

Shanghai Luowei Interactive Marketing Service Co., Ltd .: distributes the whole country, focusing on the call center

Shanghai Topp Database Marketing Agency: Focus on telemarketing, email marketing, feedback direct mail advertising, wireless marketing services

MicroMarketing: Grid marketing solutions, customer data services, event marketing, telemarketing, email marketing, feedback direct mail advertising, wireless marketing services

Xinhuaxin: Comprehensive Company