What Is an Attribute Domain?

Product attributes refer to the inherent properties of the product, which is a collection of the differences (different from other products) in different areas of the product. In other words, product attributes are a collection of product properties and a collection of product differences. The factors that determine product attributes are composed of the following different areas. Each factor specifies the nature of the product in its own field. The nature of the product in each attribute area plays a different role, a different position, and a different weight in the process of product operation. The product presented to consumers is the result of the interaction of these different attributes.

product properties

The difference in product attributes determines that the propagation attributes of different product categories are also different. Furthermore, the carriers, receptors, means of transmission, and factors affecting transmission are different. Specifically:

1. Product attributes determine the main appeal of dissemination: whether functional appeal or emotional appeal;

2. Product attributes determine the degree of combination of brand communication and functional communication in different media;

3. Product attributes determine the overall media mix;

4. Product attributes determine the weight and combination of advertising, public relations, events, public welfare, channel activities and other means of communication;

Product attributes also determine the psychological attributes of consumer experience. Products can be roughly divided into emotional goods, rational goods, and goods that are between emotional and rational. And the corresponding different customer psychological attributes have increasingly become the key factors for the success of marketing. Companies must create an experience that is consistent with the psychological attributes of their target customers based on their product attributes, so that their products become "life-sympathetic" products that resonate with consumers.