What Is an External Image?

The external image of an enterprise refers to the image of the enterprise to the outside public. The performance is the external visibility, reputation and trustworthiness of the company.

Corporate external image

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The external image of an enterprise refers to the image of the enterprise to the outside public. The performance is the external visibility, reputation and trustworthiness of the company.

Chinese name

Corporate external image

Object

enterprise

Attributes

Public image

Nature

Reputation

1. Impressions of the residents of the communities where the enterprises are located. The enterprise is in a certain geographical location, and it may not have direct economic contact with the people around it, but its existence will have a great impact on the community. If an enterprise wants to establish a good corporate image, it will often create some convenient conditions and a good environment for the community. This is also the experience of outstanding enterprises. ^[1]

This is based on the scope of the recipient. The external image is the perception of the company formed by the public outside the employees. What we generally call the corporate image mainly refers to this external image. The internal image refers to the overall feelings and perceptions of the company's employees.

Because employees are in the company, they can not only feel the external attributes of the enterprise, but also fully feel the internal attributes such as the spirit of the enterprise and the atmosphere, which is conducive to forming a fuller and deeper corporate image. I can't see the full image of the company in some areas, and I feel quite "I don't know Lushan's true face". We believe that the scope of the recipient of the internal image is smaller, but it has a great effect. It has the same importance as the external image and must not be ignored.