What is IP tracker?

Also known as IP tracking software, IP tracker is a software tool that allows you to convert the address of the Internet protocol to the host name and identify the different types of information associated with this host name. Depending on how the tracking software is configured, the captured data may include location, contact phone numbers and other data. Information collected using IP followers can sometimes help in the development of sales campaigns, preparing studies on consumer online consumer habits and other basic tasks that help strengthen online business opportunities. Many websites use what is known as a website tracker that allows you to collect information, such as the general location of the visitor, or possibly the city or the city where the visitor is located. While applications of this type generally do not ask what the visitor leaves the website, the software will sometimes be marked as an invasion of protection against a virus that continues to follow the movements that continuesHe reads in tracking movements after the visitor leaves the website. If this happens, the antivirus program usually blocks the IP tracking and makes the visitor's location to identify.

Within the overall process, some forms of IP tracker will try to relate the IP address with other host names that are easily available in various databases open to the general public. For example, the IP tracker can convert the address to the host name and then continue to scan different databases to return information such as physical and mail addresses, phone numbers, and other information that can be used in a certain type of Direct Mail campaign. This process is launched when the individual visits the website, the data is captured and then distributed to various businesses that offer goods and services somehow associated with the content of the website visited or one of the ads that the visitor clicked at the placesE.

Businesses can also use IP tracker as a way to get an idea of ​​how many visitors visit the web daily. This data can be useful in determining ways to make a website more attractive to a significant number of people living in a given area, which in turn is likely to increase traffic and generate additional income for website owner. Even retail enterprises that operate the website, along with brick and mortar devices, can consider this data useful because identification where visitors are located can provide information that helps to decide where to open new stores based on the consistency and number of visitors.