What Is an Online Survey Scam?

Online surveys are very similar to online surveys and online surveys. They use the Internet and technical means to collect data online to distinguish them from traditional survey methods such as telephone interviews and street interceptions. Its significant features are: fast, efficient, low cost, and have certain limitations. What online surveys bring is not just a change in survey methods. It will also change the survey landscape, allowing more small and medium-sized enterprises to use surveys, helping more companies improve their scientific decisions and reduce risks, thereby helping The rapid growth of enterprises has also driven the development of the entire society.

Online survey

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Online

At present more and more companies adopt

Compared with traditional market survey methods, online surveys have the following advantages:

High authenticity, high quality

Many people have a big misunderstanding: the Internet is a virtual world, people's online behavior is unreliable, and online survey results are not reliable. In fact, this is definitely not the case.

First, online surveys are more controllable. At present, the first step of control can be achieved through technical means such as ip, cookie, MACaddress, etc. The registration process of respondents is a process of identification and classification.

Second, through online surveys, interviewees will not be affected and disturbed by the interviewer, and answering questions will rely on their own feelings and intuition. And, for some private questions, in the network environment, respondents are more likely to answer truthfully.

Third, most people's online behavior is not as false as some people think.

Fourth, the fraud of interviewers in traditional surveys is a difficult and unavoidable and very serious practical problem. This is not the case with online surveys, because interviewers are not needed at all.

Fifth, using the online survey system, the questionnaire collection, sorting, and result statistics are all completed automatically by the computer, which avoids human factors and greatly reduces the probability of errors.

fast

There are many indispensable links in traditional surveys, including: printing and transportation of questionnaires, recruitment and training of interviewers, recovery of questionnaires, statistics of survey results and so on. A survey can be as fast as a month or as long as half a year, but online surveys often take only a few days or even a dozen hours to complete.

high efficiency

The use of the online survey system saves the printing and transportation of questionnaires, the recruitment and training of interviewers, the recovery and entry of questionnaires, and other artificial links. The entire process is automatically completed by the computer, which improves the work efficiency by dozens or even hundreds of times. In addition, after the survey is completed, the online survey system can automatically generate pie charts, histograms, and other analysis graphics, preparing for the next research work and greatly improving work efficiency.

Relatively low cost

First, compared to traditional street and home visits, online surveys save the cost of printing questionnaires, the labor costs of interviewers, and the labor costs of entrants, which are relatively low.

Second, compared with the telephone access to the cati system, the online survey system saves a lot of expensive hardware equipment and does not require a lot of

The advantages of online survey methods are obvious, but there are also disadvantages.

1. The problem of the sample library: The problem of the sample library mainly lies in the representativeness of the sample and the maintenance of the sample.

2. Development and upgrade of survey systems: General software companies are not very knowledgeable about surveys. If software companies are asked to develop, there will always be many problems and their professionalism is not enough. Not required.

According to the characteristics, advantages and disadvantages of online surveys, online surveys are suitable for survey projects in the following areas:

Fast moving consumer goods

Electronics

Telecommunications

Magazines and newspapers

Financial insurance

Medical services

car

Real estate

E-commerce

Internet

Political party / government

Entertainment

Advertising test

Concept test

Brand research

1) The problem design should be concise and concise. The optional questions or materials that do not have much actual value need not appear in the survey form. Generally, the questions asked should not exceed 20 items.

2) The questions asked should not be biased or misleading, avoid obscure, pure business, and humorous languages that are likely to cause misunderstanding or ambiguity. At the same time, do not put two or more questions in one question.

3) Don't induce people to answer.

4) The question should be able to be answered within the memory.

5) The meaning and scope of the question must be clear.

6) Avoid problems that are offensive or biased.

7) All questions in the survey form should be designed to get accurate answers. ^[2]