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Career orientation is to clearly define a person's career development direction. It is a strategic issue and a fundamental issue in the entire career development process.

Career orientation

Career orientation is to clearly define a person's career development direction. It is a strategic issue and a fundamental issue in the entire career development process. Specifically, in the long run, it is to find a person's occupational category, and in terms of phases, it is to clear the corresponding industry and function of the stage at which it is located, that is, what position should be in the workplace. ("

With

1. Orientation-pinpoint career orientation and development direction

You must first explore factors such as your professional temperament, professional interests, and professional ability structure, and find out in which field your professional potential is concentrated. Only by finding the right direction can you develop and explore your potential to the maximum.

2. Positioning industry-see the development trend of the target industry

Actively and comprehensively understand the current status and prospects of the target industry. After all, the Chaoyang industry is more promising and can give you this newcomer more opportunities. As the saying goes, interlacing is like a mountain. You ca nt just rely on newspapers or magazines. The ideal way is to ask friends who have already worked in the industry to get reliable information. The content of the inquiry includes the promotion system and salary status.

3. Analyze yourself-recognize your strengths and weaknesses

If you ca nt accurately locate yourself, you do nt know your strengths and weaknesses, but just blindly following the trend or feeling it is absolutely impossible. What are your strengths? Are these advantages enough to help me gain a foothold in a new industry? What are your weaknesses? Is there any way to improve as soon as possible?

From its own perspective, the main factors for understanding and analysis should include:

What I like to do (mainly include professional interests, professional values, etc.);

What I am suitable for (mainly including professional personality, temperament, talents, IQ, etc.)

What I am good at (mainly including professional aptitudes, such as speech expression, logical reasoning, numerical operations, etc.);

What I can do (mainly include the professional knowledge, skills, and work I have mastered.

1. Choose what you love

Career positioning must first think of which profession you like, or which profession you are more interested in. Generally speaking, only by engaging in your favorite and interesting work, the work itself can give you a sense of satisfaction, and your career will become interesting. Therefore, choosing the one you love is the first principle for good career positioning.

2. Choose oneself

In the employment competition in the talent market, job seekers must be good at identifying their strengths and weaknesses in comparison with competitors, that is, the advantages and disadvantages of competition. Then on this basis, specific career positioning is carried out in accordance with the principle of "choose one's strengths and strengthen one's strengths and avoid weaknesses".

3 Market Selection

When locating a career, we must not only understand the current situation of social occupational needs, but also be good at predicting the future trend of occupations in accordance with social needs, so that we can have a certain vision of our occupational positioning. ^[1]

Position correctly and you will develop yourself lastingly. Many people do not develop well in their careers not because of insufficient ability, but because they choose a job that is not suitable for them. Many people do not seriously think about "who am I" or "what am I suitable for" or because they do not know what they want. What, and unable to realize the feeling of wishing. Many people spend their time chasing jobs that aren't really suitable for them, but as competition intensifies, they feel less staying. Accurate positioning allows you to achieve greater development.

With accurate positioning, you will make good use of your resources and concentrate on development instead of "diversified development." This is a rule of professional development. Many people have been involved in many fields and learned a lot of knowledge in the coming years. In fact, they are weak inside, and each item is not very competitive. People often say, "Learn MBA, everyone is studying", "Go abroad, and you will be too late if you don't go abroad," and "Graduate and PhD, you can't move when you are old". Reality has shown that MBA, overseas, and postgraduate doctoral students do not represent continuous development. They invest a lot and have little income. Too much distraction can make you lose your original advantage.

With accurate positioning, you will resist external interference and you will not give up easily. In the past, some people chose to work, using realistic remuneration as a guideline, where to spend more money, and where to go. You will find that there may be some gaps in treatment in the first few years, but the pay gap is not large later. Feng Shui takes turns. Today's fashion is not fashionable in the past few years. It was easy to earn money in the past. Some people rely on the opportunity to get a good position, but easily give up, and choose a position that looks bad in the short term, but is more suitable for long-term development. Position yourself accurately and you will face the temptations of the outside world rationally.

Accurate positioning will allow the right employer to recruit you, or your boss to train you correctly, or all your relationships to help you. Many people can't introduce themselves accurately when writing resumes and interviews, making interviewers unable to get to know you quickly, and some people are vacillating in their career positioning, making the unit dare not to entrust heavy tasks. Others change jobs frequently, making friends afraid to help. Inaccurate positioning is like a moving target, which makes people unable to see the true face.

The highest principle of career positioning

To be a true actor is the highest principle of professional positioning.

Career positioning is the unification of both self-positioning and social positioning.

Self-positioning is determining who I am and what kind of personality I am? What am I born to do? What is not good at?

Social positioning is the positioning of my role in society. What position should I be in the social division of labor? What role does it play? That is, what profession should I pursue?

Career positioning is to be able to play my own role on the big stage of social division of labor: in line with the ego, do not often wear a mask to meet the needs of work, can even publicize my personality, and make the most of my habit of thinking Behavioral patterns. To put it simply-to be a true actor.

Just as we often analyze the reason why a certain actor plays a role successfully, it is because the actor's personality traits are very similar to the role and the true actor, so the secret of professional success is to be a true actor.

Being a natural actor is handy and easy to succeed; being a non-natural actor is hard and not easy to succeed.

To be a true actor is the highest principle of professional positioning.

Therefore, in order to carry out accurate career positioning, we must both accurately understand a person's personality and talents, and fully understand various occupations.

Positioning is the unification of both self-positioning and social positioning. A person can accurately position himself only on the basis of understanding himself and his profession.

First of all, you need to know yourself: it is mainly the core values, power system, personality characteristics, natural ability, defects and so on. Method: You can explore by yourself, ask others to make evaluations, and you can use psychological tests to fully understand yourself.

Secondly, we must understand the occupation: including the job content, knowledge requirements, skills requirements, experience requirements, personality requirements, working environment, job roles, etc. of the occupation. Method: Ask more than 10 experts in the industry and refer to successful people in the industry.

Third, to understand the gap between your own and professional requirements, you need to carefully compare the gaps in various aspects. You may have multiple career goals, but each goal brings you different benefits and disadvantages. You need to carefully weigh the pros and cons of choosing different goals according to your own characteristics, and determine the plan to achieve the goals according to your actual conditions. .

Fourth, understand how to show your position to interviewers and supervisors. After you have determined your career orientation and development direction, you need to communicate it to the interviewer or supervisor in a suitable way in order to gain opportunities for entry and development.

Personal needs

According to Maslow's hierarchy of needs theory, people's needs are divided into descending order: survival needs, safety needs, social needs, respect needs, and self-actualization needs. Different needs determine people's career pursuits and career positioning.

Professional values

Professional values are people's value judgments on the nobleness, high and low, success or failure of a certain career, and the concrete manifestation of life goals and philosophy of career in terms of career positioning.

3. Professional expectations

Career expectations, also called career intentions, are the attitudes and tendencies that people want to engage in a certain profession, that is, the rewards and rewards that individuals hope for in a certain profession. Professional expectations are a direct reflection of individual professional values.

4. Educational status

First, different levels of education determine the different energies of people's professional development. Second, the type of education that people receive is the most basic foothold and starting point for professional development. Third, different colleges and universities receive different educational ideas. Affects people's career positioning and career development.

5. Home environment

The family's environment and family members' verbal and personal experience will make people form certain values and behavior patterns after a long period of subtle influence; people will also learn and master certain vocational knowledge and skills from the family consciously or unconsciously, and then affect People's career ideals and career positioning.

6. Social environment

Divided into two levels: First, macro factors. Including the political situation, economic system, social culture, and professional values, it determines the autonomy and related decisions of people's career choices and transitions. The second is microcosmic factors. Including my school, unit, community, family relationship, interpersonal relationship, etc., it determines the specific situation of people's career choice and conversion.

Career positioning is not a static result, but a dynamic process. Often we need to constantly make adjustments and adjustments to our career position in conjunction with each stage of our career.

1. Career positioning should start at the university

Career positioning should start as early as possible and should start from college or even middle school. Career positioning at this stage is mainly to find a career direction that interests you in combination with preliminary career planning. It is very important to choose the major you are interested in, to be involved in various aspects, to actively participate in social activities, and to exercise and cultivate a sound personality. Some colleges and universities began to set up career counseling courses from the first year of university, and invited managers of famous enterprises to the school to provide career counseling and consultation, which can help achieve a smooth transition from students to society.

2. Be brave in the early stages of professional development

The initial stage of professional development is the initial stage of professional positioning. However, most people are prone to getting lost, and they ca nt make a reasonable career positioning for themselves. The key to career positioning at this stage lies in the courage to practice. It should be down-to-earth and carefully honed, accumulating bit by bit in practice, so as to have a preliminary concept of your own career positioning. During this period, it is important to cultivate a sense of active learning and dedication. Efforts to actively cooperate with different people, help each other, and record my heart in the form of tips every day as a means of accumulation of experience and self-motivation.

3. Gold plating awareness in the mid-career development

In the middle of professional development, we should have a deeper understanding of our professional positioning. At this stage, there should not be frequent changes in career positioning, but on the basis of stable development, you should learn to enrich yourself and gild yourself. The opening of the market may influence people's thinking in various aspects. Senior people in the workplace generally believe that it takes 1-2 years to understand a job and 3-5 years to reach the level of proficiency. Generally, In other words, enterprises value the relatively stable development of professionals. The so-called "gold-plated consciousness" is synonymous with brand, formality, position, size and so on.

4. Active charging in the later stages of professional development

The middle and late stages of professional development belong to the stage of accurate career positioning. At this stage, there are many executives who are energetic, enterprising, professional, and charismatic, but some are more confused and embarrassed. Suggestions for career positioning at this stage are: have a sense of crisis, actively find the gap between yourself and the times, follow up in time to recharge, and open up listening and watching, paving the way for young people. At the same time, face the reality objectively, understand Facing your own limitations and accurately positioning your next life.

Myth # 1: Positioning makes you rigid. In fact, positioning is not static, but a dynamic thing. When major changes occur in the self, when major changes occur in the external environment, they need to be repositioned;

Myth # 2: Many things you want won't get. We want a lot, we have to do technology, we have to manage, we have challenges, we have to be casual, and people worry that positioning will limit ourselves. In fact, positioning is not to determine a fixed position, but to determine the distance to the target. You can determine multiple targets, but you must know how close you are to various targets, and how hard you need to reach the target.

Misunderstanding 3: Positioning makes you lose opportunities. This misunderstanding is especially manifested in graduates. For example, students often put resumes everywhere, even if they do nt know who they are sent to. Students will obtain a lot of certificates, and think that they will get more opportunities. Time and energy without gaining a substantial opportunity.

Misunderstanding # 4: Let onlookers locate themselves. In fact, it s you who really knows what you want, like, and get used to doing. Leaders, colleagues, friends, and parents can only provide reference opinions and ca nt truly understand your heart, so in positioning this issue , First of all, you must understand yourself, you can use the help of others.