What is Content Syndication?

The background of the video content cooperation organization event is that the price of the domestic film and television drama copyright market has fallen sharply since the beginning of this year. Since 2009, the price of China's copyright market has risen all the way, and the new media single film copyright for movies and TV shows has risen from tens of thousands of yuan to nearly 2 million yuan last year. In the second half of 2011, the price of copyright began to fall sharply. At the spring fair in early 2012, even a large number of film and television dramas were left unattended. In the end, the three video sites stabilized copyright prices and the copyright market through "copyright swaps" as a transitional form.

Video Content Partnership

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The background of the video content cooperation organization event is that the price of the domestic film and television drama copyright market has fallen sharply since the beginning of this year. Copyright in China since 2009]

According to the published cooperation content, the three parties will carry out high-quality video content that is jointly recognized.]

Sohu-promoting healthy competition in the industry

Sohu said that this cooperation will take advantage of their respective platforms, learn from the operation of traditional television stations, and adopt multiple simulcast modes of television stations to maximize the interoperability and promote the healthy competition of the integrated video industry and sustainable development of the film and television industry.

Tencent-to maintain the healthy development of the market system

Tencent Video's strong cooperation with Sohu and iQiyi will form a strong integration advantage, which will not only greatly increase the effective use of long video content such as long movies and televisions, but also maximize the content resources of all parties. It will also effectively maintain the market system for the copyright of online video content, and maintain a healthy and orderly development of the price system under the condition of full marketization.

IQiyi-Promote Copyright Price to Reason

Gong Yu, CEO of iQiyi, said: "Although copyright prices have been falling all the way this year, there is still a certain distance from rational market trading behavior. This time iQiyi and Sohu and Tencent jointly shared copyright content. On the one hand, In order to strengthen the circulation of content and promote the return of copyright prices to rationality, and more importantly, the market space of the online video industry is huge, we must jointly optimize the market structure to promote the healthy and rapid development of the industry. "

LeTV-will continue to rise in the long run

LeTV COO Liu Hong reiterated to the media the bullish view on copyright prices. "Cooperation is conducive to the healthy development of the online video industry and helps to make copyright prices more reasonable. Copyright prices fluctuate, but with the overall profitability of the online video industry increasing and copyright content investment as one of the important costs, it will continue to be Is on the rise. "

IResearch-Establishing a New Industrial Order

Ruan Jingwen, president of iResearch, a third-party agency, believes that the three strongest purchasing and broadcasting channels in China jointly established by the three videos will break the existing network video industry structure and establish a new industry order. This also marks the competition of video websites in the copyright field from the chaotic "Spring and Autumn Period" into the "Warring States Period" in which the giant chamber resisted.

Analysys International-There are certain challenges in the cooperative procurement model

Analyst Zhang, an analyst at Analysys International, a market consulting agency, said that the combination of video sites will effectively increase the penetration rate of video content and reduce the risk of procurement. Differentiated content forms a regional solo broadcast strategy. The three cooperating vendors have strong parent company support behind them, so they are relatively independent from platform operators. Although this form of cooperation can reduce costs in content procurement, but in content selection There are major differences between the generals, and each website hopes to select the required content according to its target audience, which will also bring challenges to the cooperative procurement model. "