What Is Google AdSense?

AdSense is a compound word. Ad is the meaning of "advertising" and sense is the meaning of "perceiving", which means that it is related advertisements. Google analyzes the content of the site through programs and places ads related to the content of the site. Google AdSense is an Internet advertising service for website owners (publishers for short) launched by Google.

adsense

AdSense is a compound word. Ad is the meaning of "advertising" and sense is the meaning of "perceiving", which means that it is related advertisements.

GoogleAdSense is a fast and easy way to monetize and is suitable for publishers of all sizes. It can show highly relevant Google ads on the content pages of the site, and these ads are not overly exaggerated. Because these displayed advertisements are related to what users are looking for on your website, ultimately your content pages will not only bring you good economic benefits, but also enrich your website content pages. Google pays commissions based on the number of times the ads displayed on the site are clicked. When the commission reaches a total of $ 100 at the end of a month, publishers can be paid commissions.

Image description of Google AdSense principles:

1. Add a short paragraph of javascript script provided by Google to the webpage.

2. The user browses the webpage;

3.

To sign up for AdSense, you must first have a website that you have full control over. It must be

Depending on factors such as the quality of the content of the site, the number of visitors, and the number of visitors, the income may vary widely. The minimum payment for Google AdSense is $ 100.

RMB payments were supported in 2009, with a minimum payment of RMB 400.

From October 2007, AdSense users in Mainland China can choose

From the date your income reaches the verification threshold, you have 6 months to verify by phone.

When you're ready to verify your phone number, visit the "Required Actions" section under the My Account tab and click the "Please verify your phone number" link. This link will take you to a new page where you can click the button on this page to start the phone verification process. Our system will automatically call you at the number listed. When you answer the call, you will receive a five-digit code to enter into a box on this page. Please note that phone verification systems do not support extension numbers.

You have 6 months to enter the verification code from the date your AdSense earnings reach the verification threshold. If you do not enter within 4 months

1.The technology behind AdSense

To understand the advertising technology behind AdSense, you first need to understand the WordNet and Simpli projects and oingo (Applied Semantics) company.

WordNet was created and maintained by Princeton University's Cognitive Science Laboratory under the direction of George A. Miller, a professor of psychology. Development began in 1985. Since then the project has received funding from more than 3 million funds (mainly from government agencies interested in machine translation). Miller spent the rest of his life building and expanding this database. He also developed many business applications based on WordNet, such as many professors and graduate students at Brown University, and developed the early web search and transaction tool Simpli.

Oingo is a small search engine company headquartered in Santa Monica founded by Gilad Elbaz and Adam Weissman. It was founded in 1998. Oingo's technology is developed on WordNet technology. In 2001, Oingo changed its name to Applied Semantics. In April 2003, Google acquired the company for $ 102 million.

It can be said that Google s AdSense advertising technology originates from projects such as WordNet and Simpli and is developed on the basis of Applied Semantics technology.

2. AdSense ideas

In March 2003, Google launched adsense. The AdSense web advertising solution was proposed by Google's 18th employee, Susan Worski. During 2003, Wosicki proposed the AdSense network advertising program. AdSense can be considered as an extension of Google s existing online advertising product, AdWords. The core of AdWords is that Google places ads near search results pages, and advertisers pay for clicks. The idea of AdSense is to extend the AdWords solution to blogs and any other commercial websites, and then share online advertising revenue with these websites. As a result, the ads placed on each site are more targeted and the click-through rate increases accordingly.

Worsick's AdSense creative has achieved huge market success. The vast majority of Google's revenue actually comes from the two advertising businesses, AdWords and AdSense. And those websites that cooperate with Google have benefited a lot. Jennifer Slegg, head of the AdSense news blog JenSense, said: "A lot of websites are started by AdSense, and there are even a lot of AdSense millionaires."

3. AdSense enters China

In October 2004, Google launched an "Adsense" advertising model in China that is more advanced and more sophisticated than "AdWords". It is expected to attract more website advertising platforms to join Google in the form of members. At present, in the Chinese market, there are still ad networks competing with AdSense.

After generating the ad code, you need to paste the code into the webpage, but there should be so many positions on the webpage? There are four positions on the webpage to choose from, which one is the best?

According to research, the click-through rate of ads on the first screen is much higher than ads on the second screen, so you should try to put AdSense ads on the first screen of the webpage, which can bring you higher advertising revenue. For different page types, we summarized the best performing ads

Placement:

Homepage Place 728X90 large banner and 300X250 medium rectangle on the first screen

Content page: Place a 300X250 medium rectangle in the upper left corner or right side of the first screen content

Forum page Place 728X90 banner under the first post

These ad positions are the best ad positions summarized by many publishers through repeated practice. You can directly learn from them and make your website a good profit in the beginning.

Log in to your account now, copy the ad code, and paste it into your web page.

First, sign up for Google AdSense

If you have previously signed up for Google AdWords (Google Adwords-Paid to the right of your keywords), you can log in with your Google AdWords password and activate Google AdSense.

Google Tips does not support Chinese, fill in pinyin when registering

The account information you entered is as follows: (XX stands for hidden webmaster information)
Beneficiary: Zhi Xu or Xu Zhi (This information must not be wrong, once it is submitted, it must never be changed. The order of the first name and last name can be in Chinese or reversed. It is recommended to use English.)

Waiting for a letter from Google

After waiting for two days, Google wrote as follows:

Title: Welcome to _Google_AdSense

congratulations!

Your Google AdSense application has been approved. You can now activate your account and start serving Google ads and offering AdSense for search to your site in a few minutes.

Step 1: Enable your account.

Visit the relevant page, then log in to your account using the email address and password submitted in the application, and choose to agree to the AdSense terms.

Step 2: Paste the AdSense code into your webpage.

Just follow the instructions on the Ad Layout Codes page and the Search Codes page to copy and paste Google code into your website. In a few minutes, Google ads and AdSense for search will begin to run on your site.

Step 3: Review the results.

Once your ads are running, you can check your earnings at any time from the online reports in your account. Please note that if your site contains any of the following, you may not be able to maximize your revenue from AdSense:

* robots.txt

* Frame

* Forms and dynamic content

* Too many images

* Require login and password

Important notes:

* If Google has not yet crawled your site, it may take several hours to see targeted ads.

You may see public service ads in the meantime (these ads will not generate any revenue for you).

* If your page is not yet indexed in Google Search, Google will not be able to return SiteSearch results. Please note that adding SiteSearch to any webpage will not cause this webpage to enter our robot's waiting crawl queue. If you wish to manually add your website's primary URL to our crawl index, you can do so via

Do this. Submitting your site this way does not guarantee that it will be included in the Google index.

* Website publishers or third parties solicited by publishers must not be artificially fraudulent or fraudulent

Click (malicious click). Clicking on ads on your site is against this policy, so please do nt click on them for any reason. We monitor all AdSense activity and disable the account of any publishers who violate this policy.

Third, login settings, get the code

To make it easy for everyone to log in, the homepage has a Google AdSense login address, which can be clicked directly.

Because Google's Chinese meaning is not clear, and Google doesn't talk about many details, Dan is confused for two days. After a few days of experimentation and asking friends, I finally understood a lot.

Google AdSense is divided into AdSense ads and AdSense search. AdSense ads are advertising banners for Google; AdSense search is a Google search that provides personalized colors, and ad banners sometimes appear on it. In other words, you can only make money by clicking on the banner, otherwise it will be futile to display more!

Go to the "Ad Settings" section. You can set details such as "ad color", and finally generate a piece of code, such as **

Then you can paste it into your webpage.

In the "Search Settings" column, you can get a piece of code after setting

Again, just paste it.

Fourth, upload web pages

After uploading, ads cannot be displayed immediately, and it may take some time. Some show PSAs without any income! According to Google's process, it looks like this:

The webpage executes a JavaScript program, the Google server grabs the current webpage, and then the Google server analyzes the content of the webpage and displays relevant ads on your webpage. It seems that Google AdSense is really smart.

Five, query income

Google AdSense updates click history every 4 hours. In addition, the US time is 12 hours later than China time, so don't be confused when you check again. There were 3 clicks the day before yesterday, the first two earned $ 0.44, and the click on the third foreign ad actually cost $ 6! However, I looked at the statistics yesterday and it turned out to be $ 0.04 per click. I do nt know what Google s floating algorithm is, and Google keeps a lot of AdSense confidential.

Google AdSense payment

When your advertising costs reach $ 100, Google will send you a check. Bring a check and ID. In addition, bring some money (100 yuan is enough) and go to the Bank of China to go through the collection process of light tickets.

First of all, the designated position on the back of the check requires your signature, which must be the same as the payee on the front (don't worry, the bank staff will tell you ~~);

Secondly, you need to pay a certain handling fee and mailing fee for cheques (cheques are sent to foreign banks), and the fees vary according to local conditions. The postage fee is generally 10-12 yuan, and the handling fee is generally 0.1% of the cheque amount (less than 10 yuan is paid at 10 yuan);

1. Does Google Alliance AdSense allow advertisements for other websites?

Answer: AdSense publishers can place ads on any website that complies with our program policies and terms. However, if we determine that the accounts of other publishers may pose a risk to our AdWords advertisers, we may disable their accounts to protect our advertisers.

2. Why is my account disabled?

Answer: 1. Publishers must not display Google ads in any disguised manner. In order to maintain a good user experience, publishers must clearly distinguish Google ads from website content. The download link of your ad page does not lead to the correct page. 2. AdSense publishers may not display Google ads on websites that publish copyrighted materials, including that they may not host copyrighted files on the website, and may not provide links or increase traffic to websites containing copyrighted materials. 3. Google treats invalid click activity very seriously and analyzes all clicks and impressions to determine if its use will artificially increase advertiser costs or publisher revenue. 4. Websites advertised by Google must not change user preferences, redirect users to sites that they do not want to visit, contain pop-ups or pop-unders, initiate downloads, or contain malware. 5. Other cases that do not meet AdSense program policies!

3. Advertising has been stopped and the account is valid. Can I still receive money?

Answer: As long as the account is not disabled, you can receive the due payment. If your account is disabled, you will no longer receive money!

4. Can GoogleK's websites still serve Google ads?

Answer: If your account is banned, you will no longer be able to apply for Google AdSense ads! If only the website is K, then you can restore your website after submitting your rectification on the representation page!

5. The Google AdSense account of Google Alliance was stolen, the reason for "account unavailable" appeared during login, and the solution

Answer: The "Account Unavailable" prompt appears during login for three reasons:

1. Your Google account is valid, you can still use services such as Gmail, but AdSense products can no longer be used. This may be due to your account being disabled for AdSense policies.

Solution: You can check whether there is a corresponding notification in the associated mailbox and make representations according to the contact channels provided in the corresponding notification.

2. Your Google account prompt is invalid, but ads are still showing normally. The reason may be that the user was closed by the Google account administrator because the user abused other Google products such as Blogspot, Gmail, etc. In this case, all Google products under the account are unavailable.

Solution: If you confirm that you have not violated the rules, you can appeal through this form: (see Resources for the link address)

3. Please note that if you just forgot your password / login name, please do not use this form. You can solve it through the help center: (The link address is in the reference material) The account prompt is invalid. At the same time, you know that your account information is modified through other channels , It's possible that your account was stolen.

Solution: You can also make a representation through the form provided in the second case: (see the reference material for the link address). After verifying the information provided by you, the Google account administrator will restore your login email for your initial application Google Account email.

6. What should I do if I do not receive the PIN code from Google Alliance? ?

Reply:

Reduce the number of ad groups

The source of Adsense ads is Google Adwords, and in AdWords, advertisers need to compete for the ranking of ads through bidding competition and the relevance of content comparison.

Usually the highest price ad will appear in the first position (the order of the positions mentioned here refers to the order of the page code), and the lower the later. If all the advertisements related to the content of the webpage are finished and there are other spaces, other advertisements or no advertisements will be broadcast.

If there are a lot of advertising spots on the site, each advertisement can appear on your site for only a little cost, and the price of the overall advertisement will be lowered because of the final low-price advertisement.

According to the experience of seniors using Adwords, the advertising fee paid by the advertiser is determined according to the bid of the latter one. "Relevance" and the level of bidding determine the order, and the final advertising fee is based on the lowest bidder, and it increases bit by bit.

Suppose there are 3 ad groups on a page, and 4 ads will appear in each ad group, then there are 12 ad positions available for ad broadcasting. If there are only 5 contextual ads available, then there are likely to be mixed ads in the remaining 7 locations, and those ads usually have lower bids.

Maybe "Advertising Full" looks cool, but the result of lack of competition is low prices. After reducing the number of ad groups, as long as they are placed in the appropriate position, they will not reduce too many clicks, but they can maintain the price of clicks at a certain level because of competition.

Improve ad match

Some websites that are more focused on one industry often have a better AdSense unit price. Because the website is basically focusing on the content of the same industry, such as the garden blog, the main focus is on the Internet and wordpress content, the content is specific, the matching of the ads will slowly be very good.

Not only do high-match ads have a good unit price, but their clickthrough rates are much higher than those of cluttered sites.

The best number of ad units on a page

Place as few ads as possible on a page. If the content of the page is not large, a maximum of two can be served. Too many advertisements will also affect the unit price. The number of ads is stated in AdSense policy:

A webpage can serve up to 3 content ad units, two search ad search boxes, and 3 link units. ^[4]

Minimize invalid clicks

Invalid clicks are clicks that you missed or used obvious cheating. If frequent invalid clicks occur on your site, it will directly lead to the lowest unit price of clicks, and even be blocked by Google.

Remove poor advertising channels

After using AdSense custom channels to analyze your ads, take out some of your unsatisfactory ads. Hanging such ads not only wastes your website's position, but also directly reduces the overall unit price ratio.

Block ads that are not related to the content of the site

The main purpose is to block out some ads that are not related to the website and look very junk, because these ads will not bring you much income, let alone the bill of lading price.

Don't just use image ads

Appropriate typographic methods will also have unexpected gains. After testing by the garden, the unit price of using images and text ads is higher than the unit price of images, although image ads look more beautiful.

The reason is also very simple. An image can only display one advertisement. If the same size advertisement is replaced with a text display, it can be as many as three to four. In this way, the visitor's chance of selection will be relatively large. The click-through rate of graphic ads may not be as high as using pictures alone, but the unit price goes up, and the overall income is still better than using pictures alone.

Reasonable placement of ads

Place the ad on the top of the web page as close as possible to the right hand side, and embed the ad in the text content as much as possible.

Prepare the content of the website

The reason for this is to the end, because this is a constant truth. Good website content directly affects the number of website visits, the number of ads displayed, the click-through rate of ads, and the unit price. "Content is king" should be the motto of every webmaster. Therefore, the aforementioned techniques for increasing the unit price of AdSense are based on this. Are you afraid of making good website content without making money?