What Is the Location Information Server?

Location Based Services (LBS, Location Based Services), also known as location services, is a location-related service provided by wireless operators to users. Location services have enabled operators to add a new value-added service that is popular with users, adding new revenue.

Sprint PCS and Verizon of the United States launched positioning services based on GPSONE technology in October 2001 and December 2001, respectively, and used this technology to meet the FCC's requirements for the second phase of E911. In December 2001, KDDI in Japan launched the first commercialized location service. Before the launch of the KDDI service, SECOM, a well-known Japanese security company, successfully launched the first device with GPSONE technology and tracking function in April 2001. The device also runs on KDDI's network. This high-precision safety and security service can accurately locate the location of a calling person, object or vehicle in any situation; in South Korea, KTF in February 2002 used GPSONE technology to become the first country in Korea to use mobile communication networks to provide users with Companies providing commercial mobile positioning services.

Bell Mobile in Canada can be described as the market leader in the LBS business, taking the lead in launching location-based entertainment, information, help, and other services. In December 2003, Bell Mobile's MyFinder business had taken the market opportunity. Bell Mobile is also constantly innovating. In September 2004, Bell Mobile released the world's first GPS-based mobile game Swordfish, using mobile positioning technology to shrink the earth into a measurable fish pond.

In contrast, the US mobile operators' focus on LBS commercial services is somewhat inferior. They have been struggling to meet the requirements of E911, so they did not invest much in the commercialization of LBS at first. However, with the gradual expansion of the market, SprintPCS, a leader in E911, launched LBS commercial services. This service targeted at corporate users chose Microsoft's map positioning server. Nextel strives to integrate LBS business into its data services and apply A-GPS technology to its network, but most users still need to use terminals that support this technology to enjoy the convenience provided by LBS.

In North America, Bell Mobile of Canada is the market leader in the LBS business, and in September 2004 released Swordfish, the world's first GPS-based mobile game. According to the survey, about two-thirds of US users are willing to pay monthly to get driving direction and location information. Driven by the market, SprintPCS, a leader in E911, launched LBS commercial services in September 2004.

In Europe, operators use LBS technology quite extensively. The services are mainly positioning and navigation services, but the market performance is flat. On the one hand, European operators' business content is relatively monotonous and lacks change. The lack of business also inhibited the development of LBS business.

In Japan, NTTDoCoMo provides i-Area services in the i-mode package, but it is limited to daily information services. KDDI uses gpsOne technology to provide high-precision positioning services. The EZNaviWalk pedestrian navigation application developed based on Qualcomm's MS-GPS system has achieved great success in the Japanese market, becoming a killer application for competition between KDDI and NTTDoCoMo. In addition, Japan also has virtual operators such as Secom to provide high-precision mobile positioning services.

In terms of LBS business innovation, South Korean mobile operators are at the forefront of the world. In July 2004, SK Telecom, Korea s largest mobile operator, took the lead in launching the world s first child-safe network positioning service, i-Kids, to confirm the child s current location and activity path. Once the child s activity exceeds the set range , An alarm message will be sent out automatically.

By early 2008, GPS-enabled mobile phones had accounted for more than 25% of total mobile phone sales. Related applications are even more varied. ^[1]

China Mobile launched location services for the first time in November 2002, such as "Where am I", "Where are you" and "Find friends" under the Monternet brand. In 2003, China Unicom launched "Positioning" on its CDMA network. "Star" service, users can experience complex services such as downloading maps and navigation at a faster speed; while China Telecom and China Netcom also seem to see attractive prospects for location services, starting their position on the PHS (PHS) platform Service business.

However, due to the narrow bandwidth of mobile communications and the low penetration rate of GPS at that time, the most important thing was that the market demand was not strong. Therefore, despite the enthusiasm of several large operators, the entire market did not go as smoothly as expected Start up, for a long time, no one cares.

Although LBS has not been recognized in the consumer market, with the improvement of people's awareness of traffic safety, location services have gradually been recognized in some professional fields. Starting in 2004, LBS services combining GPS and mobile communications have been gradually introduced in the field of traffic safety management and emergency linkage. Some localities have private capital and some traffic management departments have participated in publicly operated vehicles, including public transportation, rental, freight, and long distance. Passenger transportation, dangerous goods transportation, inland shipping and other transportation vehicles develop related transportation monitoring and management systems. The basic technology used is LBS. By the end of 2007, according to incomplete statistics, more than a dozen provinces and cities in China have implemented full-track management of taxis, long-distance passenger cars, and dangerous goods transportation vehicles, including vehicle location tracking, speed management, vehicle scheduling, etc. Some even install cameras inside the vehicle to achieve full video tracking of the vehicle. With the explosive growth of the GPS market for private cars in the civilian market, manufacturers that provide vehicle monitoring services based on LBS are also emerging.

After five or six years of development, LBS in the domestic professional field has developed to a certain extent, and large LBS service providers such as SEG and China Satcom have also emerged, but most companies that provide LBS services are still small Workshop-type production, which can manage thousands of cars, and only a few hundred. There are also thousands of companies providing similar services.

It is precisely because of this chaotic situation that there are also vicious competitions in this market, poor service quality, and many complaints. Therefore, there is an urgent need for one or several large-scale enterprises to be able to reintegrate the entire industry in order to regulate China's LBS market. So that the majority of users can truly appreciate the various functions that LBS can bring us. ^[1]

Location services can be applied to different fields, such as health, work, personal life, etc. This service can be used to identify the location of a person or thing, such as finding the nearest cash machine or the current location of a friend or colleague. It can also provide direct mobile advertising through the customer's location, and include personalized weather information, and even Provide localized games.

Currently, based on the intelligence of individual consumer needs, location information services will accompany the development of GPS and wireless Internet access technologies, and demand is increasing significantly. Location services (LBS) can not only improve business operations and service levels, but also provide more diversified and convenient services for users of vehicle GPS. GPS users, from address point navigation to point of interest services, to the application of real-time traffic conditions technology, can not only guide users to find nearby products and services, and can obtain higher convenience and security.

Some companies have applied location services (LBS) to vehicle GPS products. By understanding the GPS market, in the process of deepening the application of GPS location services (LBS), car navigation has incorporated the concept of "interaction" into it, with the addition and extension of unique functional modules such as "photo navigation" and "theme map" Not only allows users to enjoy new personalized navigation services, but also to query rich information on famous attractions, hotels, restaurants, gas stations and other places across the country directly through the navigator. Users realize interactive communication, which will become one of the future development directions. And through positioning technology, it can also provide special information alarm services for individual users or group users.

The use of location services (LBS) also adds to the ease of use and fun of GPS navigation. Consumers' needs are increasingly diversified, while they use the universal electronic map, they also need rich personalization

The previous talk was more about the use of location services in cars, but with the popularity of a large number of smart phones, the GPS positioning chip has basically become a standard configuration. Now we can see that both mainstream Iphone and Android phones are available. With GPS positioning chip. So next to the main service market of location services, in addition to GPS car navigation, location services for mobile phones will be a larger market. ^[3]

"Location Cloud" is a comprehensive location service system based on 3S technology, IT technology, network and communication technology. It includes infrastructure, service and development platforms, and product solutions. It absorbs all location-related information and can provide Various areas of society provide location-based multi-demand solutions.

The technology system was launched by Beijing Hezhong Shuangzhuang Technology Co., Ltd., a major player in the application development of Beidou system and a leader in the satellite navigation industry. At present, Hezhong Shuangzhuang has established three R & D centers in Beijing, Shanghai, and Xi'an, two civil and professional location service systems covering the whole country, and established a data processing "cloud computing" cooperation with IBM. In addition, a 1,000-seat call center has been established and a cooperative relationship has been established with the three major domestic telecommunications operators, Siwei and other map content providers, and Internet content service providers.

Location cloud: like air

"Location Cloud" integrates a multi-layer platform based on satellite navigation and positioning technology into an open and shared center, and builds a "China Location" service network. Users can submit different service requirements through the terminal products in their hands. Process and feed back to meet different types of needs. The "China Location" service can be expanded indefinitely and can be obtained at any time, just like the air, and it exists beside each of us.

China Location Portal: Better Location Solutions

For government users, the "China Location" service can provide services in transportation, medical, education, public safety and city management. For business users, it can provide location-based resource management (including finance, logistics, supply chain, communication, etc.) to assist business decisions in business services. Individual users can provide travel, driving, care for the elderly and children and special groups, as well as smart living, catering, shopping, entertainment and other living services. Each type of user can find a solution that meets their needs from the "China Location" service. ^[4]

With the great development of the mobile Internet, various applications have been booming, especially the applications that have embedded location service (LBS) functions, and have achieved explosive growth. Provides great convenience for people's lives. Mobile location services have become an important breakthrough for mobile Internet applications.

From the overall perspective of the current location service, the location service content mainly includes three categories of applications.

A large class of applications is location dating, and Weibo and WeChat are such applications. In recent years, location-dating applications that interact with people through location chats are very popular. Once a location-based social networking site is put in place, it can convert virtual network relationships into real offline relationships, which also provides business opportunities for businesses. .

The second category is utility applications. Applications such as maps, navigation, and life services. Around these applications, all aspects of life are interconnected, making people's lives convenient and fast.

The third category is traditional location services. Such as vehicle management, location information query and so on.

The development of mobile location service applications requires industrial cooperation, continuous integration of the entire industry, and the efforts of many partners in the entire ecosystem based on location services. In an open environment, data results must be shared, and good results must be achieved. Only under the institutional mechanism can we achieve a win-win situation.

Through the location service platform provided by China Mobile, it can conveniently integrate intelligent matching of vehicle source and supply, SMS communication platform, vehicle and cargo tracking platform, and online payment platform, providing customers with the fastest, accurate and reasonable "service. Satisfactory and assured transportation safety guarantee, standardized and transparent freight settlement and payment system, not only greatly reduce many intermediate links in the logistics industry, but also directly reduce transaction costs, and improve the trust between logistics companies and cargo owners. At the same time, the comprehensive operation of the supply chain from supplier to consumer is achieved to optimize logistics and provide users with value-added services that exceed their expectations. ^[3]