What are Long-Run Publications?

A publication is a published product that stores knowledge information for the purpose of dissemination and has a certain physical form. ^[1]

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The first is to form the content with the information and knowledge required by the reader.

The second is to state information knowledge in a certain way, including text, images, symbols, audio, video, code, etc. So-called

Since the reform and opening up, China's publishing industry has developed by leaps and bounds. There is no doubt that China's publishing industry will continue to develop rapidly in the next few years. However, the development of the publishing situation has also proved that China's original publishing market structure will be broken, and a new market-oriented publishing market structure is gradually being formed.

Judging from the production composition of the domestic industry. China's modern publishing industry is a market-oriented publishing industry. Therefore, corresponding to the three major functions of the book product, namely the entertainment (cultural) function, the knowledge function, and the information function, a mass book market, an education book market, and a professional book market have been generated. This is the basic structure of the modern book market. After years of development, China's book market has also clearly shown the basic division of these three markets.

In the context of the global financial crisis, the economic downturn, and the tightening consumption, books are cheaper and more accessible than other entertainment products, and have a stronger market affinity. The publishing industry should take this financial crisis as an opportunity to promote cheap entertainment. Publishers can take this opportunity to redefine their role by providing entertainment and knowledge at an affordable price. The book industry produces real products, books, and knowledge. The potential for future investment in the publishing industry is huge.