What are the long -term publications?

Long -term publications could resemble a newspaper, magazine or other periodic publication that has been in the press for a long time. Although it may be a good prerequisite about what long -term publications are, long -term is the term business economy that can apply to any industry, not just printing. Long -term publications differ from short -term publications not only in a specific period of time, which were in the press and circulation, but rather in the conditions under which the publisher operates the publication. There are many phases of publishing, from conception of design to printing and all content and work of art between them. Advertising is also a factor in most short -term and long -term publications, whether daily, weekly, monthly or quarterly.

The publication of publications without fixed variables is the application of business directors. In other words, the pain of initial costs, staff, etc.The profit. Long -term publications have become well -established, long -term contracts with advertisers, and may be flexible in the number of pages that printed, stories that buy, or the internal and independent writers they use.

Many publishers are entering the market and hope to start long -term publications, but at the same time many short -term publications are deliberate. In the case of short -term publications, the publisher knows that there is a fixed amount of time when the publication will be printed; Whether for six months or two years. This becomes a fixed figure in the operation of the publication, and therefore other factors such as advertising contracts and staffing are also fixed. A fight that faces many novice publications when we hope to become long -term publications, interferes with the right balance between Between solid variables and flexible. If costs exceed the profit and sales of advertising and long -distance subscriptioní, publication can no longer exist.