What Is a Product Detector?

Product testing refers to predictions about whether products that are about to be available on the market will be popular with consumers. This kind of prediction is a question of product design from the producer's point of view, and most of it is a question of preference from the consumer. Harris published an article "Estimating Consumers' Response to Product Design" in the "Journal of Advertising Research" in 1964. He took 140 housewives as the research object and used the rating scale to find out their preferences for different designs of porcelain tableware The index found that the correlation coefficient between the hobby index and sales performance was as high as 0.91. ^[1]