What is a Window Header?

The page title is always the most important because it is most exposed in search engine results pages. If you pay attention to the website click-through rate, the title text should be concise and eye-catching. In order to achieve the best conversion, the page title should also accurately summarize the page content.

page title

Right!

HTML page title

Of the text elements visible in a website, the html page title is the most important part. in

80% of website titles are spammy, 15% of them are marginal, and only 5% of the titles are excellent, making people look sideways. Our website SEO leader doesn't pay much attention to the title! But in fact, the title is not just a row of text. The title is a window and an advertisement. It is the most basic entrance to attract users to click! You worked hard to get the ranking, but there was no click or traffic because of the poor title. Do you want such a result? The author summarizes 5 skills to teach you to optimize your website title.

1.Length

It turns out that long titles are more attractive to users than short titles. In order to highlight themselves, some companies have short titles with less than 10 words, but in fact, if you are not a big brand website like Taobao, Baidu, or Tencent, it is best not to try this. Because the data shows that long titles are often more attractive to users, we have to try to keep the title around 10-27 words

Category

If it is not a public demand, the title should try to include product categories and attributes. For example, the summer women's clothing business, then the title should preferably contain words such as women's clothing, ladies, beauties, summer, cool, sexy, because this can get the recognition and attention of relevant female users, get clicks. Of course, if it's not for a specific user group, don't add such words to avoid exclusivity.

3. Attract

In addition to controlling the length and category vocabulary, our homework can only be said to be half done, and it needs to be paid attention to-attract users. Attracting users is to grab users' eyes and force and induce them to click, so the title should show special, competitive and not exaggerated words.

For example, weight loss and weight loss websites have added two pounds a week in the title to capture the needs of users. The most direct and intuitive data tells them the effect of weight loss. Of course, it will quickly attract users, but only if the data is objective and not exaggerated. . In addition, there are some better words for your reference. Appropriate addition to the title will help you: first, leading, national, professional, high quality, genuine, licensed, 100%, brand, trust, perfect, millions of users affirm, C.O.D., one fold up, etc. In short, these principles are guaranteed: attractiveness, competitiveness, and objectivity.

4, a sentence

Just search for a keyword and you will find that at the beginning of the article, the title of many websites belongs to the rank of 80%-keyword stuffing. For example, the term "mall system" that authors are most familiar with:

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The page title is the text contained in the Title tag and is the most important factor in page optimization. When you search for keywords in a search engine, among the returned results, the title is the most eye-catching place, and it is also one of the factors that directly affect whether the user clicks.

In addition, the title is the description of the entire page, that is, the core. The title of the homepage is the description of the entire website, which tells the user what you are doing and what products or services you provide. Another important point is that generally the most core keywords of the website are written on the title. The quality of the title is the most direct factor affecting the ranking of the keyword.