Industrial design students mainly learn the basic theory and knowledge of industrial design. They have applied the principles and rules of modeling design to deal with the shapes and colors, forms and appearances, structures and functions, structures and materials, shapes and processes, products and people, The relationship between the product, the environment, and the market, and these relationships are uniformly expressed in the basic ability of the product's shape design.
Program in Industrial Design
1. have a more solid
Business training objectives: This major trains students with solid industrial design basic theories, basic knowledge and application capabilities, international vision and social responsibility, comprehensive innovative thinking and teamwork spirit, and can be used in enterprises, institutions, professional design institutions and Scientific research unit is engaged in the development, research, planning, education and management of industrial product innovation design and related service model and business model design, communication design, human-computer interaction design, environment and display design, etc. Talent.
Industrial design originated from
This specialty trains application-oriented senior professionals who possess the basic theory, knowledge, and application capabilities of industrial design and can engage in product design, visual communication design, environmental design and teaching, and scientific research in enterprises, institutions, professional design departments, and scientific research units. [3]
Can be engaged in the design of mechanical and electrical products, daily products, but also engaged in print advertising, VIS, product packaging, interior decoration and other design work. [3]
Beijing
The Bauhaus was formed by the merger of the Weimar Art School and the Craft School, with the aim of cultivating new design talents. Although the Bauhaus was named an architecture school, there were no majors in architecture until 1927, only textiles, ceramics, metalworking, glass, sculpture, printing and other subjects. Therefore, the Bauhaus was mainly a design school.
In design theory, the Bauhaus put forward three basic points: the new unification of art and technology: the purpose of design is people rather than products: design must follow the laws of nature and objective. These viewpoints have played a positive role in the development of industrial design, and made modern design gradually change from idealism to realism, that is, to replace artistic self-expression and romanticism with rational and scientific thinking.
As the field of industrial design is increasingly broadened, different fields have their own characteristics, and the field of industrial design can be divided from different perspectives:
1. Classification according to the existence form of art:
One-dimensional design refers to design that takes time as a variable. Two-dimensional design, also known as graphic design, is for objects that change on the plane, such as the design of graphics, text, trademarks, and advertisements. Three-dimensional design, also known as three-dimensional design, such as products, packaging, architecture, and environment; four-dimensional design, is the design of three-dimensional space accompanied by one-dimensional time (ie, 3 + 1 form), such as stage design.
2. Starting from the corresponding relationship between man, nature and society, classify according to the essential meaning of discipline formation:
People, nature, and society form the most basic relationship circle, and the corresponding relationship of classification is roughly:
Product design: equivalent to narrow industrial design
The scope of industry included in modern industrial design is very broad, involving many professions and industries, which broadly covers visual communication design, architectural design, interior design, environmental art design, furniture design, product design, mechanical design, etc., in a narrow sense Industrial design generally refers to product design (including automotive design, aircraft design and other manufacturing industries).
Design is the bridge between the company and the market: on the one hand, it transforms production and technology into products that meet market needs, and on the other hand, it feeds back market information to the company to promote its development.
The design concept determines the core value of industrial design and the commitment to users, and the design strategy reflects the company's vision and planning for industrial design.
Design is an important resource for a company: Good design will give a company a better reputation, make it more dynamic, and become a tool for company development
Design is a means to establish a complete corporate visual identity: Corporate visual identity is the best appearance for a company to establish a brand image, which is a unique style of the company.
People-Product-Environmental Intermediary
A basic idea in industrial design is coordination and unity. It not only seeks unity within the product (unity of beauty and usefulness), but also seeks harmony between products and people, products and the environment. Nature has its own laws, as does the biosphere, which cannot be destroyed. However, the development of modern industrial civilization has a tendency to cause the coordination between people and the environment to deviate from the normal track, and industrial design is only generated when people deal with this problem. Therefore, from the beginning, industrial design must consider what product the product will be designed to bring to the environment and people, and whether it will bring people a harmonious enjoyment.
By means of mechanized production
Industrial design is designed to serve others. From this point of view, it is fundamentally different from artistic expression. Art creation is not only the application of aesthetic principles, but also is mainly characterized by self-expression. The design often reflects the will of society and the needs of users. Furthermore, it does not serve a few people. But for the vast majority of people. This is determined by the way of large industrial production.
user
In the production activities of enterprises, we should give top priority to providing users with excellent products. But it is often not so pleasing in practice. The purpose of a business is profit, and the size of the profit is a sign of success or failure. So how to reconcile the contradiction between consumers and enterprises? That is, through design, reasonable design not only paints products that users bring satisfaction, but also reduces product costs and enhances corporate profits. Industrial design will never sacrifice the interests of users, because meeting their needs is the highest purpose of industrial design.
Industry principles, industry design should pay attention to following the following principles: the principle of creativity; the principle of market demand; the principle of user priority; the principle of focusing on safety; the principle of corporate goals; the principle of easy mastery;
Students of this major mainly learn the basic theory and knowledge of industrial design. They have applied the principles and rules of modeling design to deal with the shapes and colors, forms and appearances, structures and functions, structures and materials, shapes and processes, products and people, products Relations with the environment and the market, and these relations are uniformly expressed in the basic ability of product shape design.
Cultivate high-level technical application professionals who are engaged in the development of industrial product modeling and related visual communication design in the field of design, using modern means of expression.
Graduate knowledge and ability
1. More solid
As the field of industrial design is increasingly broadened, different fields have their own characteristics. We can divide the field of industrial design from different perspectives:
1. Classification according to the existence form of art:
People, nature, and society form the most basic relationship circle, and the corresponding relationship of classification is roughly:
Product design: equivalent to narrow industrial design, mainly based on three-dimensional design;
3. Classified according to industrial design concepts and definitions:
Advertising design: including newspapers, magazines, posters, brochures, trademarks, etc .;
Layout design: including magazines, books, illustrations, cartoons and layout design.
Professional name: Industrial Design
Professional code: 580109
Professional core competence: development of industrial product modeling and related visual communication design.
Professional core courses and main practice links: engineering graphics, design sketching, color, morphological composition, design performance techniques, product modeling design, visual communication design, ergonomics, modeling materials and molding technology, product model design and manufacturing, computer Assisted modeling design, design rendering technique training, computer-aided modeling design training, product model design and production training, metalworking practice, research, graduation practice (design), etc., as well as the main characteristic courses and practical links of each school.
Settable professional directions: toy design, product shape design, visual communication design, environmental art design.
Employment Orientation: Industrial product modeling design and visual communication design work for enterprises, institutions and professional design companies.
