What Is Light Framing?

Mr. Tan Zhi graduated from the Department of Computer Science of Jilin University in China in 1980; he obtained a master's degree in Computer Science from Worcester Polytechnic Institute of Massachusetts, USA in 1984, and became the first Ph.D.

FRAMEDIA framework

Founded in 1999, Frame Media is a leader in the elevator flat media market in mainland China.

The company's total media is 420,000 pieces, with a market share of more than 95%, covering 56 key cities and 45 million mid-to-high-end household consumers, mid-to-high-end commercial buildings, apartments, and communities. consumer.

Beijing, Shanghai, Guangzhou, Shenzhen, Nanjing, Wuhan, Dongguan, Hangzhou, Shenyang, Dalian, Suzhou, Wuxi, Changzhou, Chengdu ...

From 2005 to 2006, integrated 21 national elevator media resources (formerly Frame Media, Sunshine Plus, Long Media Communication, Pinyi Advertising, Fraser Advertising, Dawson Advertising, Haozheng Advertising, Penghua Advertising, Hongzhong Advertising, Xiangyida Advertising, Huaying Advertising, Tuojia Advertising, E-Time Media, Moment Media, Leading Advertising, Faithfulness, Spark Media, Shenghuo Media) have formed a frame media that covers a wide range of medium and high-end commercial and community buildings across the country. Unified network.

On October 15, 2005, it was acquired by Focus Media for $ 183 million and merged into Focus Outdoor's media circle to become a NASDAQ-listed company.

The current market value of the framework is more than 3 billion yuan, 100 times that at the time of establishment.

In 1999, the framework took the lead in putting forward the market concept of community media targeted communication in China, and thus became the first domestic high-end community media developer, creating the cornerstone of the development of community media in mainland China.

In 2000, it established a long-term strategic partnership with DuPont, becoming DuPont Corian's exclusive partner in the high-end community media industry in mainland China.

In 2001, peer companies appeared one after another to imitate the framework model to enter the community media market. At this time, the framework has completed its strategic deployment in key first-tier cities nationwide, and has been leading the direction of community media development in the process of rapid growth.

From 2002 to 2003, the media share of the framework continued to grow, and the customers it served also gathered many international brands from various high-end industries. Its market share and influence were far ahead of other competitors in the industry.

In 2004, it obtained joint investment from the US IDG and Hanergy Fund, which injected more vitality into further market expansion.

In 2005, the original framework merged and reorganized with companies such as Langmei Communication, Integrity, Leading Advertising, Tuojia Advertising, Sunshine Plus, Torque Media, E-Time Media, Shenghuo Media, Spark Media, Shanghai Pinyi and other companies, which are more powerful.

On October 15, 2005, it was acquired by Focus Media for $ 183 million and merged into Focus Outdoor's media circle to become a NASDAQ-listed company.

In 2006, companies such as Dawson, Nanjing Haozheng, Wuxi Haozheng, Changzhou Haozheng, Pengmei Power, Suzhou Haozheng, Hongzheng, Xiangyi, and Huaying were acquired in one fell swoop. The company's size was further expanded and its comprehensive strength was further improved.

Since 1993, he has been the general manager and chief representative of China at Chipcom Corporation. He has successively served as the senior vice president of UTStarcom in China, the deputy general manager of Microsoft (China), and the CEO of 8848.net. Leader in the company. Prior to joining the framework, he was a senior consultant of the Hong Kong Tom Group. After joining the framework in 2004, through acquisition and integration, the framework's market share in the first-tier cities jumped to 95%, and it was merged into Focus Media at a price of $ 183 million, which increased the market value of the framework by nearly 100 times within 11 months.

In early 2007, in view of Mr. Tan Zhi's outstanding management talents and outstanding contributions to Focus Group, he was promoted to President of Focus Media and continued to serve as Chairman of Frame Media.

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