What are pets?

For anyone who needs perfect pets - low maintenance, cheap and obedient - Gary Dahl has offered the perfect solution: home rocks. In April 1975, Dahl, California working in advertising, joking with friends about how the ideal pet was. His pet never did, he did not make any clutter and did not cost much money. His friends helped him praise the virtues of the "home" rock and a fad was born. Over the next two weeks, Dahl wrote a pet manual, a guide for owners who wanted to have a good relationship with their home rocks. The manual contained instructions for teaching the tricks of your home rock, such as how to play dead and overturn, as well as how to accommodate a rock. Owners were instructed to place their home rocks "on some old newspapers. The rock will never know what paper is for and will not require any further teaching."

After writing the Dahl manual created a rock for pets. He bought the beach Rosaritakánen at the builder's shop. This kaMen, round gray pebble, was the most expensive stone in the shop. Dahl wrapped him in Excelsior in a pet box, added a manual and the first of more than 5 million domestic rocks sold in front of the shot came out in style.

Pet Rock was sold for the first time in the San Francisco area, then grabbed and spread to New York. Neiman-Marcus ordered hundreds of domestic rocks to store their shops, and their creators appeared on The tonight show with Johnny Carson. Dahl sold his rocks for $ 3.95 USD (USD), and almost immediately became a millionaire. The fad was over and left with the remnants of pets that were redesigned as gifts for Valentine's Day, but were not sold.

originally domestic rocks were simply simple rocks, but personalities were quickly created, including rocks with face on them, birth leaves and "papers," and several pebbles were sold together as a family DObláky rocks. Copy versions of the home rocks were also sold, including one brilliantly named one: "Original pets."

PET Rocks could be a short -term fad, but at the age of 70 and in the history of stupid eccentrics meant an unforgettable moment. Many people who remember the 1970s think kindly think about their own domestic rock, which proves that marketing is really everything and that Americans buy anything, no matter how unnecessary it is.