What are postcards?
postcards are rectangular in the shape of bilateral pieces of thick paper that are used for e-mails without having to use the envelope. Modern postcard incarnation usually contains a picture or other image on one side of the card, with space reserved for postal address, postage and message on the opposite side. They are routinely used for a wide range of personal and business purposes and tend to be more cost -effective than postal letters through the national postal system.
Many people use postcards and postal cards interchangeably. Technically, there are several fine differences between these two types of postal cards. Postcards usually require the addition of postage to the card surface and are manufactured by business corporations. In contrast, postal cards print national mail systems and include the corresponding amount of postage printed on the face of the card.
While there is any difference of opinion on when postcards firstIklo, it is possible to verify that the first postcard was patented in the United States in the mid -19th century. The patent was issued to John P. Charlton, the Philadelphia resident in 1861. There is also evidence that the simple versions gained in popularity in the UK and Europe in the next twenty years and have remained a viable means of sending written communication since then.
These cards have become common e-mail pieces that were well introduced by the second part of the 19th century. Christmas postcards were very popular until the 20th century and are still popular alternatives to the traditional Christmas card. Hotels, resorts and various types of exotic holiday sites began to offer pictures of postcards showing the local scenery at the dawn of the 20th century, providing both monuments a simple way to promote location.
These cards also offered a great way to launch a new movie EUDOutgoing, traveling Vaudeville Show and stage production tourist society. A few weeks before the new attraction was to arrive in the city, promoters sent cards to local residents and advised them about data for programs, place and ticket costs. The use of a postcard as a preliminary advertisement tool remains a viable business practice today.
Increasing postal rates made postcards one of the most popular pieces of direct mail in recent years. These cards always cost cost -effective means of advertising services and products to reduce the cost of producing high -quality postal pieces. It also saves money for the cost of postage and accelerates the process of the postage itself, as they do not require tasks of folding, stuffing and sealing associated with other types of direct postal pieces.
Today, the range of postcard bays almost every type of communication sent that one can imagine. In addition to still popular Christmas and travel cards with marketingGoal postcards use more frequency than ever before. Wedding postcards appeared as a simple and entertaining alternative to a more formal wedding invitation and announcements.
It is even possible to create postcards such as electronic or e-cards. These e-clutters are simple printable cards that can be inserted into the body of the e-mail or send as an attachment to the e-mail. While e-cards are emerging by the application of traditional postcards, there is a reason to assume that the use of this type of marketing tool will increase in the next few years.