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From free calls to free Internet access, the advent of mobile Internet is changing all previous practices in the communications industry, and mobile phones have been said for free for many years. Many people hope to get free mobile phones without mandatory consumption, which is expected to be realized in 2015.

Free phone

In fact, the "
Internet thinking of virtual operators
In 2014, virtual operators focused on free voice and free traffic, and in 2015 they will definitely focus on mobile terminals. Alibaba, Xiaomi, JD.com, and Baidu, Tencent, etc., which are licensed by Curve, will test free phones. In fact, Xiaomi is anxious to launch content such as videos, not just for selling TV, but for strategic reserves to deal with the possible free mobile phone war.
On the evening of December 16, 2014, Qihoo 360 announced that it would invest USD 40905 million (about 2.5 billion yuan) to set up a joint venture with Coolpad in Shenzhen, which will account for 45% of the shares.
"Zhou Hongxun has always advocated the free strategy. 360 was the first to propose free in the field of Internet anti-virus. When Zhou Hongxun was the independent director of Gaode Maps, it was said that free of map applications was also his direction. Stimel U.S. stock industry researcher Yin Mingxuan In an interview with a reporter from Nanfang Daily, it was stated that after 360 "full body" joins the mobile phone industry, if the original free strategy is continued, "free mobile phone" will be a very lethal concept. [2]
Some companies will disrupt the mobile phone market with free
360 controlled the great gods under Coolpad, obviously to disrupt the game, while Coolpad divided its mobile phone into three and used the great gods to attack Xiaomi and Glory opponents, which can be attacked and retreated. Smartphones are already the Red Sea. 360 entered at such a late time, and there is almost no chance without the free strategy that it is best at. Destroy the enemy by one thousand and damage 800 by itself, which is consistent with 360's style. However, under the circumstance that it is possible to subvert the existing structure only by free of charge, 360 will definitely let go.
In that year, 36 billion free hit the security market, using the Internet's behavior to defeat software thinking, the manufacturing thinking of the mobile phone market still dominates, and it is almost bound to be impacted by Internet thinking. If 360 launches a free mobile phone battle after the Spring Festival, you should not be surprised. The biggest impact may be Huawei, ZTE and Lenovo. [3]
The low price and stylization of mobile phones provide the opportunity for free
The formatting and modularization of the mobile phone manufacturing market has taken shape. In particular, the production cost of low-end mobile phones is mainly related to scale. This has brought the simplest way of operation to lower the marginal cost of the low-end mobile phone market, which has continued to lower the price of mobile phones. Free is given the best support, but when low-end smartphones are reduced to around 300 yuan, free is normal.
From this perspective, the free of smart hardware is most likely to start with smart TVs, but because of huge industry barriers, insufficient shipments of smart TV manufacturers have also caused these smart TV manufacturers to have insufficient content for later acquisition. Lee, therefore, the free of smartphones has the opportunity to stand out. [3]
The combination of soft and hard mode has gradually matured on mobile phones
The formation of the mobile internet prince economy allows users to use almost a company or an alliance product to meet personal needs. The customized operating systems of several Internet companies also have the ability to lock users, especially when users purchase online on the mobile terminal. Increased demand is a good way to recover capital.
The biggest difference between smart phones and original feature phones is the diversification of applications, which greatly increases the chances of obtaining sustainable benefits in the later period through smart phone applications. The disadvantage is that these applications are not easy to control compared to feature phones. Insufficient revenue guarantee. In reality, if the Internet company controls the hardware manufacturing, it can also provide users with sufficient Internet applications, and at the same time control on the operating system of the mobile phone, the low-end mobile phone costs can be completely recovered within six months, not to mention High-return company with e-commerce resources. [4]
E-commerce channels drastically reduce the cost of sales and services
If the mobile phone is based on physical channels, it is still difficult to achieve free of charge. The continuous stacking of labor costs and management costs, as well as the risk of losing control of the sales once free of charge, will allow mobile phone companies to have a return opportunity even afterwards. I dare not try.
However, a number of e-commerce channel-specific brands have emerged in China. These mobile phones are mainly based on online shopping. Channel sales costs have been greatly reduced, and the distribution of goods is extremely fast. At the same time, if the number card of the virtual operator is added, it is sufficient to identify And monitoring risks, the conditions for providing free mobile phones are already in place.
In 2015, a battle for free mobile phones is bound to begin. The time is likely to be after the Spring Festival and no later than the start of the September school season. In this competition, there will definitely be mobile phone manufacturers following the original antivirus software. Follow-up, but whether the spoils of the spoils will become winners is not necessarily. [4]

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