What are Audience Response Systems?

Audience response system refers to the use of electronic computers to carry out two-way communication in news, education, opinion polls, and other new technologies. In 1972, the US government stipulated that the cable television system must be capable of two-way channels when it was established. Warner Bros. Quibby Cable TV in Columbus, Ohio, allows viewers to use a calculator-sized dashboard to respond to TV shows. The computer displays the statistical results of the reaction on the TV screen, and the program will adjust according to the audience's response. This reaction system technology can also be used for audience evaluation of competition events, speeches, etc. ^[1]