What Are Electronic Coupons?

Electronic coupons, in English Electronic Coupon, or E-Coupon, electronic coupons are electronic forms of coupons. Refers to promotional vouchers produced, disseminated and used in various electronic media (including the Internet, MMS, Weipu wepull, short messages, QR codes, pictures, etc.). For example: at the bottom right is an electronic coupon with a QR code and a picture integrated with a discount. The electronic discount coupon and electronic voucher are the main forms. Electronic coupons are different from ordinary paper coupons in that they are mainly produced and disseminated at low cost, and the effect of dissemination can be accurately quantified.

E-coupon

English: Electronic Coupon, or E-Coupon. Electronic coupons are electronic forms of coupons. Refers to the use of various electronic media (including the Internet, MMS,

All kinds of electronic coupons are free for consumers. Users can choose according to the actual situation during consumption.

Computer network download

When the user has a computer and a network at hand, there are more websites to choose from, such as

Features

Simple and convenient For merchants: they can make e-coupons of different prices and types at any time, which is fast and convenient, saving time and labor costs; for customers: customers can receive electronic coupons on their mobile phones, and only need to show their mobile phones when they consume The e-voucher can be used, and the holder can also give the e-voucher to others, just forward the e-ticket MMS.

Safety

Electronic coupons exist because of the low cost of electronic media production and ease of dissemination. Using electronic coupons on the Internet generally requires users to go online to certain discounted websites or their own e-mail boxes, find the merchant's coupons, and then print them. Then print the voucher to get a discount at the time of consumption. Some websites also provide a way to download coupons on mobile phones. In short, whether it is printing or mobile downloading, coupon downloading on the Internet requires users to implement Internet access. Therefore, although this form has become more popular, it is still very different. At present, there are many domestic companies with such electronic coupons.

Using electronic coupons in the form of mobile phone media directly requires the user to send the name of the target merchant (or part of the keywords in the name) to a special service number in a text message, and then the coupons of the merchant are automatically recovered. For example, "Dongzhimen,

The emergence of the Internet can be said to have promoted the development of society and the people's lives. So, the emergence of electronic coupons has undoubtedly brought a lot of benefits, making it more convenient for consumers to shop, and it is deeply loved by consumers for its unique charm. Therefore, compared with traditional coupons, electronic coupons have incomparable advantages.

First, electronic coupons are more flexible and convenient. Compared with traditional coupons, it breaks through the restrictions of time, space, and place. As long as you can find the preferential information you need through the network, it also faces

Electronic coupon selection

1. The cost of coupons: If a merchant needs to pay a third-party company for the number of coupons downloaded, the company needs to make an effective commitment to the actual sales. Otherwise, all kinds of electronic coupons spread quickly, and seeking only quantity but not quality will result in a lot of inefficient market investment by merchants.

2. Coupon channels: If the merchant does not need to pay for the issuance of coupons, it should choose multi-channel cooperation. Since there are no costs, the better.

3. Ways of spreading coupons: If the merchant wants to capture more natural passenger flow and surrounding people, then the best way to search and download SMS is to select Youcha. If the merchant wants to catch the customers who pre-order meals, it is better to choose Fantong.com. If the merchant wants to catch more customers with a shop-by-shop type, it is better to choose the review network. If the merchant most hopes to get the coupon family, then Kupeng is better.

E-coupon promotion

The purpose of electronic coupons is to help merchants to promote sales to consumers (or buyers) in a short period of time. Therefore, businesses must pay attention to the following two points.

(A) The profit margin must be moderate to achieve the purpose of increasing sales. In other words, the profit margin needs to be large enough to attract consumers, but it must not be excessively discounted to hurt overall sales profits. If the new profit brought by the profit (that is, the profit on the new customer) is less than the profit lost on the old customer, the overall sales profit will decline. This kind of profit concession is not called profit concession for businesses, but meat cutting. The so-called profit concession should be concession on a unit quantity of goods or services, but the total sales profit should at least not decrease.

(B) The profit must be short-term. Businesses must let consumers have clear expectations for this. Otherwise, if the consumer sees the promotion as a price reduction, the concession will change from short-term to permanent concession. In the future, it is impossible for merchants to raise prices back to the original level, because consumers have already taken the down prices as a matter of course. In this way, the business of the business has become overwhelming. This can not maintain the normal sales, and the status of sales must be completed permanently through promotion.

(C) The discount given must be real and the lowest. In this way, consumers' desire and purchasing power for products can be achieved. If the discount you gave is a general discount, the bottom line discount for the promotion is not reported. How much publicity do you still have to attract consumers.