What is an OLED TV?

OLED ( Organic Light-Emitting Diode), which is called "Organic Light-Emitting Diode", is a display screen technology.

The performance of OLED has advantages that other materials do not have:

During the early supply of OLED TVs, there were still unresolved problems for OLED displays over the years. At the beginning of OLED's birth in 2013, major media summarized seven major issues regarding their characteristics. Among them, short life, lack of planar technology, and lack of size and specification technology have led many companies to wait and see on OLED TVs. At the same time, due to the competition between Samsung and LG two OLED companies, and they use completely different technologies, OLED TVs do not have a standard specification for the general public to accept.

Cost is the most critical factor in the mass production of an enterprise's products. However, the cost of OLED products is expensive and has become one of the most troublesome defects, which limits the development and innovation of OLED products. ^[2]

From the perspective of functional characteristics, OLED and

OLED TVs are still in their infancy. OLED is a tedious technology, and these TVs are basically in the prototype stage. However, if not, expanding production is still a huge challenge. You can't build an OLED TV production line in a few days. It takes time and capital to build molds and machines, which will cost them huge costs. The United States is a big market, unlike South Korea, which need not worry about capacity. These manufacturers cannot risk getting into a debt crisis and speeding up OLED production. When companies become too optimistic and build new factories, their financial risks will increase. Here's a best example, Sharp. So focusing on one product would be a good strategy.

Color TVs have gradually evolved from the era of picture tubes to today, and the technology content of the core component display body is getting higher and higher. Correspondingly, very high requirements are placed on the production process and production equipment of the whole machine. In the past, when product hardware technology innovation, Chinese brands tend to launch new products 2-3 years later than foreign brands. However, Skyworth, as a professional color TV company, started research and development of OLED technology very early, and made a lot of technical reserves for the next generation of display technology innovation. The domestic launch this time is the embodiment of a proactive and well-thought-out plan. It is believed that relying on its strong technical strength and industry influence, Skyworth's first OLED launch will play a key role in leading the innovation of domestic OLED TVs.

OLED technology has been around for some time, but few companies have achieved mass production and listing of OLED TVs. Skyworth started researching and exploring OLED technology very early and accumulated a lot of technical reserves. It is not only the first company in China to realize mass production and sales of OLED TVs, but also the first company in China to introduce DolbyVision in 4KOLED products.

The advent of OLED is regarded as a substitute for the new generation of display technology by the Chinese TV industry. Its advantages such as ultra-wide viewing angle and high contrast are unmatched by ordinary LCD display equipment. But from the current market perspective, high prices are still the primary factor hindering the development of OLED TVs. However, according to the 2017 TV industry dynamics report, many domestic manufacturers such as Skyworth and Konka are planning to mass-produce OLED TV products independently researched and developed, and the cost has dropped sharply, which will trigger a new wave of competition in the market. At the same time, in terms of sales channels, Suning, Gome and other large channel vendors are also accelerating the layout of the OLED field ^[3] .