What are projection mapping?
design mapping is a projection of a three -dimensional scene on a flat surface like a building. It requires careful mapping of the background surface and creates projections without distortion caused by surface changes, such as doors and curved ornamental architecture. The result is a highly visible image efficiently painted through the structure, with three -dimensional elements that seem to come to life. This includes apps for art, advertising and many other public campaigns. This map can be fed to a computer program that will work with a set of projectors to edit image and create a smooth and uniform projection. Design mappers can use different techniques including animal, shooting and video screening in real time, video screening, etc. To create the desired effect. More projectors create a three -dimensional image that can be seen from several angles. It is also possible to shoot an event for broadcasting or distribution in other places.
ambitious project mapping projects can interact with structure or passers -by. The animators could create a number of scenes that seem to be singing and dancing, tearing and doing further acrobatics. When projection is mapping at night with careful control and proper lighting, the illusions can be very convincing for passers -by. Other displays can be user -configurable participants who can interact with mobile phones, tablet computers and other devices to change what they see.
The consequences of projection mapping advertising are potentially significant. Advertisers can use this technology to turn any surface into a billboard with equipment that sets up and crumbles quickly. These events tend to attract attention and in some Cases can lead to a viral video because people record videos about what they see. This creates a free advertising for a sponsoring company and generates buzzing about its ZNand activities and activities.
Art works can also integrate projection mapping. The projection can become part of a live performance, with characters that may seem to interact directly with the film in carefully rehearsed production. The projection itself can also be works of art. Political and social commentary can be distributed using this mechanism, which can enable activists to quickly attract attention by screening on the main building and disappear again before they can be detained.