What Is the Mobile Phone Industry?
The mobile phone content industry refers to the profit model of the mobile phone media industry, which is promoted by mobile phone value-added services. [1] Due to the wide range of mobile media, the market has great potential and unlimited prospects. [2]
Mobile Content Industry
Right!
- Chinese name
- Mobile Content Industry
- Definition
- Refers to the mobile phone value-added service industry profit model
- Types of
- Mobile ring back tone industry and mobile music industry
- Classification
- Cultural creativity, commercial operation, technological impetus
- The mobile phone content industry refers to the profit model of the mobile phone media industry, which is promoted by mobile phone value-added services. [1] Due to the wide range of mobile media, the market has great potential and unlimited prospects. [2]
- 1. Mobile ring back tone and music industry [1]
- Cultural creativity, business operation, and technological advancement as the three major driving forces of modern cultural industries are the macro perspectives that can be used to explore the development mechanism of cultural industries. This is also applicable to the analysis of the mobile content industry chain. The following is a brief analysis of the core, peripheral, and extension layers of the mobile phone content industry chain from the perspective of "three dynamics". [1]
- 1. Question of costs [1]
- 2009 was a landmark year for mobile media. On January 7, 2009, China successively issued three 3G licenses. China Mobile, China Telecom, and China Unicom will all start operating 3G services, which means that the mobile media industry has entered a new era. [1]
- After the 3G network construction is completed, the data transmission speed of the mobile phone will be greatly improved, and the broadband-like transmission speed will greatly improve the mobile phone Internet experience. The mobile phone terminal will also be greatly improved, and the chip processing capacity will no longer be the bottleneck of the development of the mobile phone content industry. Intelligent operating systems are also maturing, and a large number of multimedia services can be integrated into mobile phones. The mobile phone will also be more powerful in function. Mobile phone storage, multimedia processing, screen touch and other technologies are constantly upgraded and improved, and the mobile phone is moving towards a comprehensive information processing terminal. The acceleration of the multimedia process of mobile phones has made mobile phones eventually become a comprehensive content processing platform.
- The transition from a technology-driven telecom operator's dominance era to a customer-oriented overall development of the mobile phone information service industry is undoubtedly an inevitable trend in the development of global telecommunications. In the coming 3G era, mobile value-added services will become the most important profit channel for mobile media. This is both an opportunity and a challenge for telecom operators. Whoever can complete the transformation to an integrated information service provider as quickly as possible can take the lead in the mobile media industry market.
- The arrival of the 3G era has provided an extremely broad development space for China's mobile content industry. Some new mobile content products will also continue to emerge, becoming a new economic growth point for the mobile content industry. We have reasons to believe that, driven by the mobile content industry, the mobile media industry will be a more popular media than newspapers, radio, television, and the Internet, and more likely to become a comprehensive media that integrates multiple media.