How Do I Choose the Best Marketing Position Strategy?

Positioning is a concept proposed by two American marketing experts, AL Rise and Jack Trout, in the 1970s. In 1981, the two co-authored the book "Positioning Marketing Strategy." . In May 2005, Youngme Moon published an article in the Harvard Business Review. Based on the theory of positioning marketing, he proposed to use three unexpected methods for positioning and repositioning, namely, Reverse Positioning and separate positioning Breakaway Positioning), and Stealth Positioning. Positioning marketing is the process of reasonably positioning and continuously satisfying customers by discovering the different needs of customers. The essence of positioning marketing is the re-segmentation and positioning of consumers, markets, products, prices, and advertising

Positioning marketing

Right!

Positioning is two American marketing experts AL Rise and

Both good ideas and unique product selling points should be brought to the consumer audience

For a product to have a good performance in the market, not only must it have excellent quality, but it also needs a good "snack", that is, it must have good advertising ideas. Good advertising positioning should follow the following "Jiu Zi Jing", namely, 1. Who to say (choose target consumers); 2. What to say (advertising content, creativity, product appeal points); 3. How to say (artistic style and expression ). Good advertising positioning is an effective way for products to differentiate competing products and create unique advantages, and it is a concrete manifestation of differentiation strategies.