What are Alpha Consumers?

An "Alpha" consumer is a consumer group that gives product ideas, uses them, and eventually recommends them to others. From the "Alpha" consumer detonation of social media to the enterprise's skillful use of social media to enhance the brand in all directions, enterprises have a new platform for direct dialogue with consumers.

Alpha Consumer

Right!

"Alpha" consumer means giving

The "Alpha" consumer, a concept proposed by entertainment economist Michael Wolf in 1999 and published in his book "The Entertainment Economy", "Alpha"

As American

A study shows that on the Facebook and Twitter platforms in the United States, companies are doing the following: contacting customers, disseminating company news and product information, attracting traffic to websites, conducting promotional activities, and even recruiting new employees.

Dell and Starbucks have been using Twitter to publish various product promotions. Dell has earned millions of dollars in revenue. Starbucks has used innovative marketing methods to spend millions of dollars to encourage people to find six cities. And posted Starbucks posters in Twitter and Twitter. This move magnifies the publicity effect of Starbucks posters offline on the Internet.

In fact, for enterprises, marketing is just a link, and brand improvement is the key.