How Do I Forecast Advertising Trends?

[Advertisement forecast] Based on advertising surveys, use scientific methods to conduct detailed analysis and research on various factors affecting advertising campaigns, and measure the quality and quantity of these factors in a certain period of time Trends in order to provide a scientific basis for advertising plans and decisions. Advertising forecasts generally focus on sales forecasts that are closely linked to advertising goals and costs. The main contents of advertising forecast are: one, product life cycle forecast; two, market share forecast; three, competitor's forecast. The methods of advertisement prediction are as follows: 1. Qualitative prediction method. Including: 1. User survey prediction method; 2. Salesperson prediction method; 3. 3. Managerial forecasting method; Comprehensive judgment prediction method; Second, quantitative prediction method. Including: 1. Time series prediction method. Divided into: (a) moving average method; (b) exponential smoothing method; (c) seasonal forecast method; Correlation prediction method (ie causality prediction method). ^[1]