How Do I Keep Up with Business Ethics Trends?
The author of the book Business Ethics is Ji Lianggang. This book is mainly one of the "21st Century Trade and Economics Series Textbooks" edited by Professor Ji Baocheng, President of the People's University of China. It is written to meet the teaching needs of colleges and universities. This book is divided into three parts: upper, middle, and lower. The first chapter of business ethics introduced the connotation of business ethics, the formation and development of business ethics, business ethics and business culture, business ethics and business ethics, and the development trend of business ethics. The second chapter introduces ethical analysis of business behavior, ethics in the process of commodity circulation, ethics in business management, business ethics of multinational enterprises, and economic analysis of business ethics. The next chapter on business ethics construction introduces business ethics education and cultivation and business ethics constraints.
Business ethics
- Title:
- This book is one of the "Twenty-first Century Trade and Economics Series Textbooks" edited by Professor Ji Baocheng of Renmin University of China. It is written to meet the teaching needs of colleges and universities. It can be used for economics and business management. Professional student textbooks can also be used as training textbooks for relevant departments and business management personnel.
- Business ethics is still a new subject in our country. Compared with existing textbooks, this book has an innovative perspective and system. This book is divided into three parts: upper, middle, and lower. The first chapter of business ethics introduced the connotation of business ethics, the formation and development of business ethics, business ethics and business culture, business ethics and business ethics, and the development trend of business ethics. The second chapter introduces ethical analysis of business behavior, ethics in the process of commodity circulation, ethics in business management, business ethics of multinational enterprises, and economic analysis of business ethics. The next chapter on business ethics construction introduces business ethics education and cultivation and business ethics constraints.
- Introduction / 1
- Part I Principles of Business Ethics
- Chapter 1 Connotation of Business Ethics / 21
- The first section of the concept of business ethics / 21
- I. Basic meaning of business ethics / 21
- The Essence of Business Ethics / 22
- Characteristics of Business Ethics / 24
- I. General characteristics of ethics / 24
- Second, the basic characteristics of business ethics / 26
- Function and Function of Business Ethics / 27
- I. Functions of Business Ethics / 27
- The role of business ethics / 28
- Chapter II Formation and Development of Business Ethics / 33
- Section 1 Formation and Development of Foreign Business Ethics / 33
- I. Main Stages of the Development of Foreign Ethical Thoughts / 33
- Second, Marxist ethics is a new stage of human ethics / 37
- Third, foreign business ethics / 38
- The Formation and Development of Chinese Business Ethics / 41
- I. Main Stages of the Development of Chinese Ethical Thoughts / 42
- Characteristics of Chinese Business Ethics in Different Historical Periods / 44
- Symbiosis and Difference of Eastern and Western Business Ethics / 47
- I. Universality and Symbiosis of Eastern and Western Business Ethics / 48
- Diversity and Difference of Eastern and Western Business Ethics / 50
- Analysis of the advantages and disadvantages of diversification of business ethics / 53
- Chapter III Business Ethics and Business Culture / 59
- Section 1 Connotation and Function of Business Culture / 59
- I. Meaning of business culture / 59
- Second, the content of business culture / 61
- Function of Business Culture / 65
- Section 2 Status and Trends of China's Commercial Culture Research / 67
- I. Status and Effects of China's Commercial Culture Research / 67
- Problems in Business Culture Studies / 70
- Development Trend of Commercial Culture / 72
- Inspiration of traditional business culture to modern corporate culture / 74
- Section III Business Ethics is an Important Part of Business Culture / 76
- I. The relationship between business ethics and business culture / 76
- The importance of business ethics in the construction of business culture / 78
- Chapter 4 Business Ethics and Business Ethics / 84
- Section 1 Essence and Characteristics of Business Ethics / 84
- I. The Essence of Business Ethics / 84
- Characteristics of Business Ethics and Business Ethics / 88
- Section 2 Status and Trends of China's Business Ethics Development / 91
- I. Status and effectiveness of China's business ethics development / 91
- Problems Existing in the Development of Chinese Business Ethics / 93
- Third, the development trend of China's business ethics / 95
- The relationship between business ethics and business ethics / 100
- I. Conceptual differences between business ethics and business ethics / 100
- Second, business ethics is the basic issue of business ethics research / 101
- Difference between business ethics and business ethics / 101
- Fourth, business ethics is the inherent driving force for the development of business ethics / 103
- Chapter V The Development Trend of Business Ethics / 106
- The first section business ethics is the inevitable development of the market economy / 106
- I. Market economy implies business ethics / 106
- 2. Business ethics has become the trend of global market economy development / 107
- Section II The Evolution Mechanism of Business Ethics / 109
- I. Self-organizing characteristics of business ethics / 109
- Prerequisites for the evolution of business ethics / 111
- Third, the incentives for the evolution of business ethics / 113
- Fourth, the contradictory movement of business ethics evolution / 117
- Section III Development Trend of Business Ethics / 119
- I. Inclusive Trend of Eastern and Western Business Ethics / 119
- Second, the emergence of new business ethics / 123
- Business Ethics
- Chapter 6 Ethical Analysis of Business Behavior / 129
- Section 1 Business and Ethical People / 129
- A business person is also a moral person / 129
- The ethical characteristics of the "invisible hand" / 131
- Third, Smith's exchange ethics / 133
- Section II Fairness-centered Business Ethics / 135
- I. The core ethical code of business conduct is "fair exchange" / 135
- Ethical Principles of Business Conduct / 141
- Section III Moral Conflict and Moral Choice / 143
- I. Business Ethical Conflicts / 143
- Choice of Business Ethics / 145
- Evaluation of business ethics / 148
- Section 4 Ethical Code of Business Conduct / 151
- I. Paying equal attention to justice / 151
- Two, both public and private / 152
- 3. Acting according to law / 152
- Fourth, fair trade / 153
- Five, pay attention to integrity / 154
- Six, loyalty to duty / 154
- Dedication service / 155
- Chapter VII Ethics in the Process of Commodity Circulation / 157
- Section I Ethics between commercial enterprises and commodity producers / 157
- I. Relationship between commercial enterprises and commodity producers / 157
- Ethical issues between commercial enterprises and commodity producers / 159
- Third, the ethical norms between commercial enterprises and commodity producers / 162
- Section II Ethics between Business Enterprises and Consumers / 163
- I. The relationship between commercial enterprises and consumers / 164
- Ethical issues between commercial enterprises and consumers / 165
- Ethics between commercial enterprises and consumers / 168
- Section III Ethics between Business Enterprises / 170
- I. Competition between commercial enterprises / 170
- Ethical Issues in Competition of Commercial Enterprises / 173
- Third, the ethics of commercial enterprise competition / 175
- Section 4 Ethics in E-commerce / 177
- First, the concept and characteristics of e-commerce / 177
- Ethical issues in e-commerce / 180
- Strengthening E-commerce Ethics Construction / 182
- Chapter VIII Ethics in Business Management / 186
- Section I Characteristics of Business Management Ethics / 186
- I. The concept and significance of business management ethics / 186
- Characteristics of Business Management Ethics / 190
- Contents of Section II Business Management Ethics / 193
- I. Analysis of the Elements of Business Management Ethics / 194
- Analysis of the management subject of business management ethics / 197
- Process analysis of business management ethics / 199
- Section III Ethics in Business Enterprise Management / 200
- I. Meaning of Management Ethics in Commercial Enterprises / 200
- Decision Ethics in Business Enterprise Management / 201
- Organizational Ethics in Commercial Enterprise Management / 206
- Control ethics in business enterprise management / 210
- Chapter IX Business Ethics of Multinational Enterprises / 215
- Section I Business Ethics in the Age of Globalization / 215
- I. Global Business Ethics Requirements / 216
- Formation of Global Business Ethics / 217
- Third, the requirements of economic globalization on China's business ethics / 218
- Section II Business Ethics of Multinational Companies / 221
- I. General Theory of Multinational Corporation Ethics / 221
- Second, the ethical behavior of multinational companies and its constraints / 223
- Section III Cox's Round Table Business Principles / 226
- I. Overview of the Cox Roundtable Business Principles / 226
- Second, the main content of the "Cox Roundtable Business Principles" / 227
- Chapter 10 Economic Analysis of Business Ethics / 232
- The possibility of economic analysis / 232
- First, the foundation of business ethics is business interests / 232
- Scarcity of business ethics / 233
- Section II Basic Assumptions of Economic Ethics Analysis / 235
- I. Assumption of "maximizing behavior" of business ethics subjects / 236
- Second, the "limited rationality" assumption of business ethics subjects / 236
- Third, the assumption of opportunistic behavior tendencies / 237
- Economic Analysis of Business Ethics
- I. Cost-benefit analysis of business ethics / 238
- Institutional analysis of business ethics / 243
- Game Analysis of Business Ethics / 246
- Information Economics Analysis of Business Ethics / 250
- Next Article Business Ethics Construction
- Chapter XI Business Ethics Education and Cultivation / 263
- The first section significance and role of business ethics education / 263
- I. Business Ethics Education is an Important Means of Modern Business Ethics Construction / 264
- Second, business ethics education is the need to solve practical problems in business operations / 264
- The Specific Role of Business Ethics Education / 267
- Contents and Methods of Business Ethics Education / 269
- I. Basic content of business ethics education / 269
- Cultivate the spirit of modern business ethics / 270
- Methods of Business Ethics Education / 272
- Section III Business Ethics Training / 273
- I. Meaning of Business Ethics / 273
- Methods of Business Ethics Training / 274
- The realm of business ethics / 275
- Chapter XII Business Ethics Constraints / 279
- Section 1 Construction of Business Ethics System, / 279
- I. Construction Principles of Modern Business Ethics System / 279
- Second, the main content of modern business ethics / 284
- The second law of business ethics / 291
- I. Moral Reproach / 292
- Second, the administrative reward / 293
- Third, legal rewards / penalties / 295
- Section III Avoiding Business Ethics Hazards / 296
- I. Business Ethics Risk / 296
- Types of Business Ethical Hazards / 297
- Ways to Avoid Business Ethical Hazards / 299
- References / 304
- Postscript / 306
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