What is a strategic analysis?
Strategic analysis concerns the process by which the company's owner or the management of the organization deeply looks at the business model in relation to business and business goals compared to others in related fields. This is aimed at developing an effective plan or strategy for relocating business. Such a process must necessarily include a study on the current performance of Juxtaposition's business on possible future performance, internal study of business and study, or analysis of external factors that may affect business performance.
Performance analysis as part of a strategic analysis includes an evaluation of a product or service that is the output of the company, a customer survey and a turnover study in each business cycle. One of the tzorisa of successful enterprises is a corporate goal or goal that the company hopes to achieve, maintain and even overcome in its efforts to perfection in its field or industry. Suchl gives the company a scale with which it is to measure its progress after the set periods to see if society is on the right path. Part of this process involves the company's analysis or product to find out how it is in terms of sales, acceptance and overall profitability. A product perception study among consumers would include target customers' survey to find its views on the product and proposed areas of improvement.
In performing internal analysis in strategic analysis, the company would have to control factors such as its marketing processes and management of its finances. This part of the strategic analysis includes a study of the use of marketing resources such as advertising and promotion, to create awareness and acceptance of the product. This would also include a study of established price structures to find out how this affects the company's lower limit and general sale. Society would have to analyze its human capital in order to ensure that the needs of employees,And also that the level of productivity from human resources is more than sufficient. Another part of the strategic analysis is the study of external factors such as the placement of business, competition and ease of raw materials and other supplies.