How Does a Business Increase Market Leadership?
In many industries, many successful companies have emerged in China. However, due to the inability to keep up with the market results of huge financial and manpower development, the industry's competitive position has declined, and some have even been swallowed by the huge waves of the market economy. As the saying goes: "It is more difficult to fight against the mountains and mountains, it is more difficult to defend the mountains and mountains." How to consolidate the hard-to-get market position of the company and develop on this basis is a major issue and strategic focus for successful companies.
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- In many industries, many successful companies have emerged in our country. However, due to the inability to keep up with the market results of huge financial and manpower development, the industry's competitive position has declined, and some have even been
- The basic meaning of STP theory lies in choosing to determine the target consumers or customers, or market positioning theory. According to the STP theory, the market is a complex, a multi-layered and diversified set of consumer demand. No company can meet all the needs. Enterprises should divide the market into consumption consisting of similar needs based on different needs and purchasing power. Cluster, that is, several submarkets. This is market segmentation. According to their own strategies and products, companies can choose a sub-market with a certain size and development prospects that meets the company's goals and capabilities as the company's target market. Then, the company needs to position the product in the position preferred by the target consumer, and communicate this positioning information to the target consumer through a series of marketing activities, so that they notice the brand and feel that this is what they need.
- The STP theory refers to the fact that an enterprise determines its target market on the basis of a certain market segmentation, and finally positions the product or service in a certain position in the target market. in particular,
- Market segmentation refers to the process of segmenting the market for a certain product or service one by one according to the differences in customer needs. The target market refers to the segment market that the enterprise chooses from the segmented market and decides to enter. It is also the most favorable market component for the enterprise.
- The market positioning is to determine its products or services in a certain position in the target market during the marketing process, that is, to determine the competitive position of its products or services in the target market, also known as "competitive positioning."