How Should I Choose a Logo Design for my Business?

The enterprise logo carries the intangible assets of the enterprise and is the medium for the comprehensive information transmission of the enterprise. As the most important part of the corporate CIS strategy, the logo is the most widely used, the most frequent, and the most critical element in the process of corporate image transmission. The company's strong overall strength, perfect management mechanism, and high-quality products and services are all included in the logo. Through continuous stimulation and repeated characterization, it remains deeply in the hearts of the audience. Corporate logos can be divided into corporate logos and product logos.

Corporate logo

First, with the help of logos, companies can help establish a unified image. At the same time, the design of business cards, stationery, envelopes, etc. that are often used in daily work will be unified, which will impress customers and achieve unforgettable memories Effect.

Second, successful logo design can give the company a special identity certificate. Customers can make reservations or purchases through the information transmitted by the logo. It is difficult to imagine that McDonald's has no unique trademark on the golden arched door, and Nike has no sleekness. Smooth arcs, do people still remember them?

Third, a sign is a corporate asset that can be measured in currency. It can be the best form to distinguish it from your competitors.

In the VI visual element, the logo is the core element. Enterprise logos refer to those unified, standard visual symbols with simple shapes and clear meanings, which are generally a design of the company's text name, pattern mark, or a combination of the two. The logo has a symbolic function and an identification function. It is an enrichment of corporate image, characteristics, credibility and culture.

Corporate logo good idea

Creative goals: 1. Customer requirements 2. Market requirements

Design is expensive to innovate, but innovation does not mean blindly seeking new and different, but must have innovative methods. The method of design innovation is the same as studying everything, starting from both internal and external factors. Before designing, we need to clarify the specific counterpoint. What kind of person will use the brand I designed? After clearing the alignment layer, a series of conditions such as the use environment, use conditions and use time can be clearly reflected. Correspondingly, it can be understood whether to start with materials, or re-integrate from technological processes or start with innovation in modeling structure. In this way, the designed brand can fundamentally meet the needs and aesthetics of the audience. The first thing to be a logo designer is to listen and understand the company, the temperament, soul and ideal of the company. Industry characteristics, the homogeneity that has formed in the history of the industry, and the personality to be a new logo. Homogeneity is also security, and personality represents my existence.

Corporate logo meets Feng Shui

In ancient times, people lived in good faith, seeking security. Feng Shui is a convention, and ancient totems are the result of people's choice and analogy of Feng Shui. A good totem concept is the result of longing and myth. This is the earliest sign. Graphics existed before words. There are feng shui problems in people's existence. I think it is good to see celebrities because the "qi" of celebrities will take you up. China Telecom's logo combination points are formed based on the golden ratio, all above 0.618. There is also a half-hour economy, Zhongguancun International Shopping Mall, Heli Jinqiao, and Meibang Group are the golden rectangles. The problem of Feng Shui mentioned above is by no means a black and white concept. It is a gray concept under current Chinese ideology. Gray is rich and not so pure.

Unified form of corporate logo

General things have form and structure. The study of form and structure is a kind of common research. The object of study is the law of the form and structure of things. It has methodological significance and cross-disciplinary nature. Now it has been widely used in a wide range of subjects other than biology and linguistics. Many disciplines of plastic art have thus added more effective research tools and methods. The fields of morphological design are geometric forms, forces (structures), and materials. The three are the three major elements of form and structure, which are mutually related and cannot be separated. The existence and movement of natural objects in nature have a certain structure, form and order. The imitation of natural forms and functions has produced bionics. The artificial form is an artificial form, from small buttons to large urban buildings. In the logo, the structure and form must be the best organic unity. Otherwise, it will cause the growth and decline of form and content.

Business logo okay sign

The most advanced thing in Chinese painting is between resemblance and dislike. Too much kitsch, not like deceiving the world. Good logos are vivid and lively. Chinese Han and Tang dynasties are very vigorous, simple, simple, vigorous, and very functional. Just like the original bow, its purpose is clearto let the arrow go. But in the late Qing Dynasty, people engraved many patterns on the bows, which was cumbersome but broke when they were pulled, and lost their role as targets. They could only watch. "Rhyme" means that people noticed the charm after the Wei, Jin, and the Northern and Southern Dynasties, and incorporated personal emotions into the art. A good sign should be "vital and vivid". "Shape" and "God" are unique aesthetic concepts in ancient China. Refers to the relationship between image and charm. It is often used to evaluate poetry, literature, calligraphy, painting, and sculpture. It is generally believed that God is in form. And God is the concentrated expression of the temperament, character, spirit and emotion of the author and the image of the work.

It is the author who is as prominent as the text and as the person. Resemblance to God must also resemble, resemblance to God, must be between resemblance and dislike, and focus on the image of the work. The general tendency is that the image of the work is wonderful.

Good sign like talking

Any shape and the elements of the shape are symbolic when they resort to images and human vision. Language is a symbol, which has the most basic and essential symbolic characteristics. The key to speaking is speaking right, speaking clearly, and speaking wonderfully, and the relevant things are voice, language, and tone. Stacking up, unclear goals, is unclear demands, and sticking to rules. Design is like talking, the key is what and how. Design must be right, clear, and wonderful, and these are done together by content, form, and technique. Only when the design goals are clear can there be operability. Just like water, water can be round, you can do everything else, you can round it, and you can be as good as water.

Four characteristics of corporate logo

Three-dimensional changes in planarization, simplification (simplification), ordering, and planarization.

Why should the logo be flat and simplified? This is due to historical reasons: due to the limitations of production conditions, craft materials, and recognition level, the original logo design could not achieve any three-dimensional effect. It can only start from the perspective of plane and simplification, using symmetry, Balance, harmony, rhythm, repetition, unity and other methods to dig out delicate things. Naturally, the signs are flat, concise and orderly. With the advancement of science and technology and the improvement of the designer's level of recognition, the logo gradually appears a three-dimensional change in planarization. The logo cannot be completely three-dimensional like a sculpture, it can only produce three-dimensional changes on the basis of a plane. Therefore, the designer uses gradients, three-dimensional effects and other methods to enrich the form of the logo, forming a variety of logo styles today

Corporate logo has characteristics

1.Symbol beauty

Logo art is a symbol design art. It refines and processes the forms, symbols, and colors of things that are recognized in people's concepts, and makes them into complete artistic graphic symbols.

To some extent, the logo graphic symbols have the simplicity and abstractness of the text symbol style, and sometimes even use the existing text symbols directly, but they are completely different from the text symbols. It is embodied in a graphic form. The ready-made text symbols have been graphically transformed into more vivid, artistic and consensus symbols.

2, characteristic beauty

The logo graphic does not reflect individual characteristics, but class characteristics. Through the artistic enhancement and exaggeration of these characteristics, a consensus artistic effect is obtained. But its performance of features is not the same. The same common feature must have different personality and beauty in different designs, so it has unique artistic charm.

3.Condensed beauty

Compact composition and concise graphics are the structural beauty principles of the logo art. Not only is the logo used alone, but it is often used in visual communications such as various documents, promotional materials, advertisements, and images. The logo with condensed beauty not only shows its own complete and complete symbol beauty in any visual communication, but also produces a strong decorative beauty to the visual communication. Condensation is not simple. The beauty of condensed structure can only be obtained through refined artistic refinement and generalization.

4. Pure beauty

The language of sign art must be pure and simple! Avoid tediousness. All dispensable graphics, symbols, words, and colors are resolutely not used; all non-essential features are resolutely eliminated; those that can be expressed by one artistic method do not need two; those that can be expressed by one point, one line, and one color are never added One point, one line, one color. Highly simple yet highly aesthetic, is the difficulty of the art of logo design.